an NDTV Group ventureto be the first multilingual wedding portal

band.png, an NDTV Group venture is a wedding ecommerce startup that caters to wedding planning and all wedding related services. The website is currently the only wedding portal to operate in multiple languages- English and Hindi, and is planning to go vernacular and explore more languages to gauge greater reach and adoption.

The Hindi website is already seeing huge traction, up to 20% of which contributes to the entire wedding portal’s reach. According to Google India statistics, Hindi content consumption is starting to take off and has grown 94% year-on-year as compared to a mere 19% growth in English content. The report also says that at least one in five persons in India prefers to access Internet in Hindi. It is with this idea that has ventured into multilingual websites.

Founded by Sachin Singhal, CEO and Smeeta Chakrabarti, MD, aims to be the ultimate wedding planner and curator of selective wedding merchandise. The website has around 5000 vendors across 20 categories, is operating in over 22 cities.

The platform, which is known for its effective ways of connecting brides and grooms to credible and curated network of vendors, is working to become one-stop shop for all wedding needs, with its Average Order Value Rs 6000. Currently valued at 20 million USD, is looking to expand and generate revenue of Rs 180 Crore by the year 2021.

Speaking on the popularity of the Hindi website, Sachin Singhal, Founder & CEO, says, “We see a large number of people coming to our Hindi site to discover new trends in the wedding industry, shop for products, read about vendors and their services from across India. The whole idea here is to diminish the hassles of wedding planning and help customers by providing stress-free modes of solutions. This is something we’re constantly working towards, and we are glad we’re reaching out to the right audiences.”

Started early this year, the website, apart from featuring leading designers like Anita Dongre, Neeta Lulla, Payal Singhal, etc., also displays some of the leading wedding couture brands like Manyavar, Mohanlal & Sons, and Outhouse on Board, etc.


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