Setting up a mood for season’s best style, India’s first craft beer Witlinger has become the Beverage Partner of ongoing Amazon India Fashion Week Spring/Summer 2017. The 28th edition of AIFW, in association with Maybelline New York is ongoing at the NSIC Grounds in Okhla. Offering a real and honest craft-beer experience, the brand is adding an adventurous flavor to the five-day fashion extravaganza in the capital city.
Speaking on this association, Anuj Kushwah, Managing Director and founder of Kaama Impex Pvt. Ltd said, “We are delighted to be the beverage partner of Asia’s biggest fashion show. The show represents a new wave of movement in fashion world and with this association we plan to strengthen Witlinger’s relationship with trendy, stylish and fashion-conscious generation.”
Witlinger Beer by Kaama Impex Pvt. Ltd is the refreshing wheat beer with a lingering taste of orange zest and spices. It is cloudy and partially filtered and has fruity flavors making it easy to drink beer any time of the day. The crisp beer is brewed with mix of wheat & malt and using traditional Ale yeast. The fun and adventurous craft beer brings United Kingdom’s 130-year old brewing legacy to India with its unique category of wheat beer.
India’s top 110 designers are taking part in the event with their innovative and hottest collections. The theme of the entire gala is ‘India Modern Festive’. The show opened with the re-interpretation of chanderi and will be closed with a guru-shishya (Master and Disciple) presentation by designers JJ Valaya and Alpana-Neeraj. The show brings together a plethora of professionals including stylists, blogger and media professionals appreciating the work of best talents from all over the country. The Fashion Week started on October 12 will see the grand finale on October 16, 2016.