Relaxo announces its new future ready brand identity for young India

Mr. Rakesh Kumar Dua, MD, Relaxo Footwear Pvt. Ltd. inaugrating the new brand logo of Relaxo.JPG

Relaxo Footwears announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brands new logo reflects the trust and legacy of Relaxo along with the changing needs of the young Indian consumers.

The logo reflects optimism on how Relaxo wants to be perceived in the future. The fresh look carries the hint of existing logo as well as highlights the future ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism and positive energy and growth of the brand. With its new look, Relaxo is all geared up to meet the quality and choice expectations of the trendsetting young India.

The new brand identity represents brand’s commitment of building successful business relationships and delivering quality products to the ever evolving customers. It signifies young, contemporary and stylish approach that reflects brand’s personality and incorporates its rich heritage.

Speaking on new corporate identity, Mr. Gaurav Dua, ED – Sales & Marketing, Relaxo Footwears said, “The footwear market is exploding with new global and domestic brands to meet the demands of the young and discerning Indians. Relaxo has a compelling story to inspire generations and believes in evolving with changing times, trends and ideologies of today’s youth. The idea behind new brand identity is to introduce Relaxo as a future ready company in sync with changes and challenges of a new and vibrant India. 

“The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress,” he added.

Relaxo brings a fine combination of comfort, style, and workmanship under its popular brands including Sparx, Bahamas, Flite and Schoolmate, which are endorsed by top Bollywood stars like Salman Khan and Akshay Kumar.

Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states, where customers can experience and choose from the wide-ranging portfolio for children, men, women and professionals. The brand is expanding its reach aggressively in key target markets in South and West besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand and North East. 


Over 69 million consumers shopped online in 2016: ASSOCHAM

In 2016, about 69 million consumers purchased online and the number is expected to cross 100 million by 2017 with the rise of digital natives, better infrastructure in terms of logistics, broadband and Internet-ready devices to fuel the demand in e-Commerce, according to an ASSOCHAM-Resurgent India study.

As per the findings of the joint study, Bangalore has left behind all other cities in India shopping online in the year 2016. While Mumbai ranks second, Delhi ranks third in their preference for online shopping.

In other cities like Bangalore, 69% of its population chose to buy daily routine products through e-shopping in 2015-16, which will go to 75% this year for apparel, gift articles, magazines, home tools, toys, jewellery, beauty products & sporting goods categories.

Likewise, Mumbai share was 65% in the last year, which might go up another 70% in this year for electronic gadgets, accessories, apparel, gifts, computer peripherals, movies, hotel booking, home appliances, movie tickets, health & fitness products and apparel gift certificates etc whereas, Delhi, 61% of its population chose to buy daily routine products through e-shopping in 2015-16, which will go to 65-68% by the year end.

The ASSOCHAM- Resurgent India joint study reveals, Indian e-Retail looks even more promising which is Up from $3.59 billion in 2013 to $5.30 billion in 2014 (a phenomenal increase of 48%), by the end of 2018, it is expected to touch $17.52 billion (with growth of 65%). The e-retail sale continues to register an unprecedented growth and increase by leaps and bounds over the 2013-2018 period.

In 2017, mobile commerce will become more important as most of the companies are shifting to m-commerce. Mobile already accounts for 30-35% of e-commerce sales, and its share will jump to 45-50% by 2017,” adds the report.

E-commerce is big business and getting bigger every day. Online shopping has been embraced by Indians with close to 25-30 million adults making a purchase via the internet in the last year.  The paper said, online shoppers and buyers starting with a base age of 18 are become more involved with ecommerce in their early teens, adds the paper.

In 2016, it showed that a higher amount was being spent on average for popular categories such as apparel by 85 per cent, mobile phones by 68 per cent and cosmetics by 25 per cent, when it comes to online shopping.  There was also a significant increase in spending on categories such as watches by 75 per cent and artificial jewellery by 65 per cent. Computer and consumer electronics, along with apparel and accessories, account for the bulk of India’s retail e-commerce sales.

There is a surge in the number of people shopping on mobile across India with tier II and III cities displaying increased dominance. In fact, 50% of our traffic is coming from mobile and a majority of them are first time customers, adds the paper.

The year 2017 will see large scale growth in the Indian e-commerce sector with increased participation from people across the country. This industry will continue to drive more employment opportunities and contribute towards creating more entrepreneurs through the e-commerce marketplace model, noted the study.

As per the joint study, the total retail sales in India will likely to increase from the $717.73 billion during CY 2014 to touch $1,244.58 billion by 2018. The total retail sales is growing at an impressive rate of 15%, registering a double digit growth figure year after year.

Challenges for the e-Commerce

The phenomenal growth of the e-Commerce sector is accompanied by certain challenges:

  • Absence of e-Commerce laws
  • Low entry barriers leading to reduced competitive advantages
  • Rapidly changing business models
  • Urban phenomenon
  • Shortage of manpower
  • Customer loyalty

Opportunities for the e-commerce:

  • Reduction of money transactions in all sectors.
  • Improvement of Net banking facilities across the country.
  • Implementation of demonetization policy.
  • Government policies on banking and financial sectors.

Discovery Collaborates With Maruti Suzuki To Celebrate A Landmark Journey Across 29 States

Meraj Shah, Presenter, #Indiamyway, Mr. Karamjit Dua, VP - Advertising Sales (South Asia), Discovery Networks Asia-Pacific and Mr. R.S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki (1).JPG

Discovery Channel in association with Maruti Suzuki India Limited (MSIL) organized an event in New Delhi to celebrate the culmination of its journey across 29 states.  Cruising around in a Maruti Suzuki Vitara Brezza, covering over 28,000 kilometers, the epic-journey entitled #INDIAMYWAY was captured by Discovery cameras and was televised on the network.


A showreel presenting the best-off moments of the journey was screened at the event.  On this occasion, Discovery also released a DVD pack of the television series #INDIAMYWAY, which was unveiled by Mr. R.S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India Limited (MSIL), Mr. Karamjit Dua, Vice President – Advertising Sales (South Asia), Discovery Networks Asia-Pacific and Meraj Shah, actor and presenter of the series.


The 13-part series #INDIAMYWAY which aired on Discovery, travelled across India in search of young Indians, their passion and their continual quest for the unusual, glamourous and adventurous side of life. The series was hosted by Paloma Monappa, an actor and avid traveler, and Meraj Shah, a travel writer, who went on a road trip for an exploration of a ‘New India’.  They introduced viewers to a range of fun, eclectic characters ranging from celebrities, tribal fashionistas, women wrestlers, young scientists, tattoo artists, path breaking entrepreneurs and many others.


Addressing the media at the event, R.S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India Limited (MSIL) said, “It has been a matter of immense pride and utmost privilege for the two pioneering brands – Maruti Suzuki and Discovery to collaborate and explore the new-age India.  Maruti Suzuki Vitara Brezza, a compact SUV, was the vehicle of choice in this journey to experience the changing landscape, culture, lifestyle of the millennial Indians.”


Presenting the series, Karamjit Dua, Vice President – Advertising Sales (South Asia), Discovery Networks Asia-Pacific said, “Discovery offers captivating and incomparable blend


of programmes that stimulate viewers’ mind.  #Indiamyway has been our endeavor to showcase the immense talent, passion and changing aspirations of the millennials in the country.  The adventurous journey covering length and breadth of the country reflected a refreshing wave of liberation and empowerment which paints an inspiring picture of the new-gen India.”


Talking about his adventure, Meraj Shah said, “I have been travelling for years, however, this road trip was unique and invigorating. #Indiamyway has been once-in-a-lifetime kind of journey which introduced us to some amazing people who are shunning the conventional, are driven by action and are fostering a sense of meaning and purpose.  It was one of the most enriching experiences, offering a stimulating view about the contemporary wave in our socio-cultural structure.”


Echoing viewers’ response, #INDIAMYWAY was the most viewed series at 8 PM amongst all the Factual Entertainment channels (Source: BARC, Week 42-51, All India, M 22-40 A, 2000-2030 hrs, Sun).   It was also the most engaged show with highest time spent at 8 PM among all the Factual and English Entertainment channels (Source: BARC, Week 42-51, All India, M 22-40 A, 2000-2030 hrs, Sun).  Capturing the attention of millennials on social media platforms, #INDIAMYWAY garnered over 35 million impressions.