Relaxo Footwears announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brands new logo reflects the trust and legacy of Relaxo along with the changing needs of the young Indian consumers.
The logo reflects optimism on how Relaxo wants to be perceived in the future. The fresh look carries the hint of existing logo as well as highlights the future ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism and positive energy and growth of the brand. With its new look, Relaxo is all geared up to meet the quality and choice expectations of the trendsetting young India.
The new brand identity represents brand’s commitment of building successful business relationships and delivering quality products to the ever evolving customers. It signifies young, contemporary and stylish approach that reflects brand’s personality and incorporates its rich heritage.
Speaking on new corporate identity, Mr. Gaurav Dua, ED – Sales & Marketing, Relaxo Footwears said, “The footwear market is exploding with new global and domestic brands to meet the demands of the young and discerning Indians. Relaxo has a compelling story to inspire generations and believes in evolving with changing times, trends and ideologies of today’s youth. The idea behind new brand identity is to introduce Relaxo as a future ready company in sync with changes and challenges of a new and vibrant India.
“The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress,” he added.
Relaxo brings a fine combination of comfort, style, and workmanship under its popular brands including Sparx, Bahamas, Flite and Schoolmate, which are endorsed by top Bollywood stars like Salman Khan and Akshay Kumar.
Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states, where customers can experience and choose from the wide-ranging portfolio for children, men, women and professionals. The brand is expanding its reach aggressively in key target markets in South and West besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand and North East.