Rob has created a brand new ‘WOW’ video in association with Zeven, a multi-dimensional sportswear brand for the God of cricket Sachin Tendulkar, on his 44th Bday.
In the video, Rob has used Crust, Zeven’s on-pitch cricket shoes, performance T-shirts, bats and accessories sponsored by Zeven from its retail line. Through a creative masterstroke Rob has seamlessly integrated the products to come together to form a portrait of India’s cricket legend, Sachin Tendulkar! Using his skills of precision, the products were put into place using threads hung from the ceiling at different levels. This was done over a period of 4 days but the final outcome is definitely a befitting tribute to the Master Blaster!
Post the shoot, all the gear was handed over to the young enthusiastic kids of the Andheri East Slum. They look up to Sachin as their idol and role model. The kids were extremely excited to receive the gear and almost instantly started playing with it.
Adding on Poojaa Kumar Deepak, Leader- Marketing Zeven stated, “When we heard of the concept we were bowled over! Zeven is deeply vested in the sport of cricket and we are glad we were able to associate with Rob, a creative genius, and Sony Music, to help create this amazing tribute for the Master Blaster himself. We are extremely excited about how the video looks.”
Says Rob, “Sachin is truly the God of cricket so today on his B’day it gives me immense pleasure to dedicate this video to him. This is my birthday gift to him and I hope he gets to see this. Just an acknowledgement that he has seen this will make me very happy. He is truly a living legend and he will continue to be an inspiration for generations.”
Kiran Dcruz – National Head Brand Partnerships & Music Licensing said “When we decided to work on something for the legend Sachin Tendulkar’s Bday we knew Rob had a masterpiece in mind. We’re thrilled to be associated with a leading brand like Zeven, who came on board to extend their support for this initiative. At Sony Music, we understand the value a brand wants to portray to it’s audiences and we help them achieve the same with content like these. “