HDFC Life Insurance launches a digital ad campaign focuses on #YoungAndResponsible

HDFC Life Insurance Company has launched a digital ad campaign which focuses on the #YoungAndResponsible. This campaign aims to highlight the aspiring youth of today, who are responsible, believe in planning and are goal-oriented individuals.


The young generation comprises a large percentage of India’s total population, with more and more 25-30 year olds joining the workforce every year. With increasing disposable incomes and aspirations, they have become one of the most important drivers of India’s growing economy.


Among some sections, the prevailing perception of the young is that of a generation which is restless, has a casual manner, and an attitude of entitlement. However, this might not be the complete story. Research has revealed that the young generation in India is working harder than their peers from the rest of the world (Manpower Group Survey, 2017) and is also acquiring financial products at a faster pace when compared to older age groups (Neilson U&A Study, 2017).


In order to understand this gap between perception and reality, HDFC Life conducted a social experiment. This experiment, which is available as an online video, helps show that the Indian youth is hard working, dedicated to family and friends and ready to shoulder responsibilities. While they believe in living and experiencing life to the fullest, when it comes to achieving their goals and dreams, the young do believe that a certain amount of planning is required.
HDFC Life’s new campaign #YoungAndResponsible

In this social experiment, people with a lot of life experience were invited to share their views of the younger generation. They were shown photographs of a few youngsters and then asked to describe their perception of them. Their feedback reiterated the prevailing perception of #YoungAndRestless.


Just when they thought the experiment was over, the participants actually got to meet with the youngsters shown in the photographs. It is this journey of discovery that provides an insight into the real life and attitude of actual youngsters. The experiment challenges the ‘#YoungAndRestless’ myth to bring out the #YoungAndResponsible aspect, showing the current young generation as being more than just what they are perceived to be i.e. they are ambitious and have a definitive roadmap to achieve their aspirations.


Commenting on the new campaign, Mr. Pankaj Gupta, Executive Vice President-Strategic Alliances, Bancassurance and Marketing, HDFC Life said, “#YoungAndResponsible, the overarching theme of our campaign, challenges the common perception that exists about the young generation’s approach to life. It shows that though the young generation might seem to be easy going and carefree, they are actually aware of their responsibilities. Research has also revealed that the young generation has increasingly shown an intention to purchase life insurance. The campaign, therefore, allows us to connect with the young generation in a meaningful manner by enabling us to address their needs.”


HDFC Life has roped in young achievers from different fields for this campaign – Harmanpreet Kaur, ace batswoman, Indian national cricket team and a recipient of the Arjuna Award, and Chintan Ruparel, Co-Founder of Terribly Tiny Tales. These young achievers are true examples of today’s youth who dream big and go on to achieve them with their hard work, passion and the right financial planning.


The campaign will be led by the digital medium, which is the medium of choice of the young and will also be supported by Cinema, Livemedia screens and other platforms where such content is consumed by the young generation.


HDFC Life’s new digital campaign has received over 8.8 million video views, 7000+ shared and sparked 2,30,000+ engagements so far.


Parag Milk Foods launches Gowardhan Fresh ‘n’ Thick Dahi in Delhi

Parag Milk Foods Ltd today launched Gowardhan Fresh ‘n’ Thick Dahi in Delhi. The product is available in tubs of 400 gm, 200 gm, 80 gm and at a price of Rs. 60, Rs. 25, Rs. 10  respectively.

Made from 100 % fresh & pure, high-quality cow’s milk, Gowardhan Dahi has all the goodness of natural proteins & calcium with the goodness of cow’s milk. It is thick, consistent dahi which is easy to digest.


Commenting on the launch, Mr. Devendra Shah, Chairman, Parag Milk Foods Ltd, said, “Curd made of cow’s milk is a staple in most of the households in India. It is considered as one of the healthiest foods in the world as it has many benefits. Cow’s milk is considered nearest to human milk in composition and therefore contains the nutrients in right balance. Further, cow’s milk is easier to digest. Curd made from Cow’s milk is an excellent source of good bacteria and being pro-biotic, aids gut health. Through our research, we have found that due to busy lifestyles and increased stress, there is frequent digestive discomfort for many consumers and hence it is important to maintain a balance of good bacteria. Including curd made of cow’s milk in your daily diet helps restore, maintain balance and support healthy digestion. Further, Gowardhan Dahi is made from 100% fresh cow’s milk and therefore provides unique taste and flavour.

With the launch of Gowardhan Dahi made of cow milk, we plan to reach our target audience who are health conscious. Today’s consumers demand low-fat foods. They have a growing inclination towards ready-to-consume food products. This has encouraged us to come with value-added products like dahi that are not only easy to consume but have many health benefits.”

Further Mr. Shah adds, “Delhi has always been an important market for us and we have got very good consumer base for our Ghee, Cheese and other products. With the launch of fresh products like Gowardhan Dahi, we aim to provide health benefits of having cow milk-based rich and creamy curd that go well with spicy north Indian dishes. With Gowardhan Dahi, we continue to adhere to company’s mission of providing health and nutrition to consumers across the country.”

As per IMARC Indian Dairy report, total curd market in the country is estimated to be Rs. 381 billion during 2017, within which, the share of the organised market is estimated at Rs. 25 billion translating into around 1,35,000 MTs. Further, the market forecast to grow at a CAGR of 15% over next few years. Parag is a significant player in curd market, being the pioneers of cow milk curd and also having the distinction of introducing fruit yogurts for the first time in the country. However, due to shelf-life limitations, it was concentrating on Western & Southern markets till now. With the launch of its fresh products in Delhi, Parag is now entering one of the largest fresh products markets of the country and looks to establish its leadership in this market with its unique products sourced from 100% fresh cow’s milk with focus on health & nutrition.

About the Shape launch its new Website

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About the shape, an Image Consultancy that helps and guides people to dress as per their roles, goals, body shape, variations and personal style today, successfully launched its innovative yet user- friendly website. The website will help the organisation to reach people not just locally but globally too.

The modern- age platform offers quick and easy access to essential information and features (with uncluttered design) while offering a more comprehensive understanding of the Company’s value proposition and overall client benefits. It includes easy navigation, regularly updated information and stories with enhance functionality that well meets and exceeds expectations of clients, in and out boundaries.

“Creating this new website and visual identity has been a wonderful experience. We are delighted to present to you our new website. ” said
Megha Saxena, Founder and CEO of About the Shape, “We provide a variety of services including Image Management, personal Shopping, Online Styling, Styling for events, Bridal Trousseau shopping and more. This new website will help us extend these services to more and more people across multiple cities and towns, in a short- span of time”.

Palazzo Versace Dubai wins Best Luxury Hotel of the Year Award at Annual Middle East Hospitality

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Palazzo Versace Dubai won the Best Luxury Hotel of the Year Award at the annual Middle East Hospitality (MEHA) Awards Gala Ceremony that took place in Dubai. The awards acknowledged excellence across the region’s diverse hospitality sector by rewarding hotels, resorts and restaurants that have demonstrated exceptional performance, innovation and visitor relations in the last year.

Winners in each of the 17 categories, which ranged from Luxury Hotel of the Year to Best Use of Technology, to the MEHA Lifetime Achievement Award were crowned by a distinguished judging panel of industry leaders.

“We are deeply honoured by this outstanding recognition. Palazzo Versace Dubai is the most beautiful hotel, known best for its excellence in service. This achievement is not possible without the dedication and commitment of the team on the ground. Their intuitive service mantra is what defines the level of the hospitality at Palazzo Versace Dubai. We thank all our partners and guests for their continuous support”, said Raza Jafar, CEO of Enshaa and Chairman of Palazzo Versace Dubai.

Delegation from The University of Queensland will visit New Delhi and Mumbai

A delegation from The University of Queensland (UQ) will visit New Delhi and Mumbai next week to strengthen relationships with local partners and extend global study opportunities to Indian students.

Prospective students and their families are also invited to attend UQ Information Days in New Delhi on 26 September and in Mumbai on 28 September, where they can speak with UQ academics and explore their study options.

UQ’s Chancellor and former High Commissioner to India Mr Peter Varghese AO said that UQ would also host a series of events for High School students, careers counsellors, and partners.

“UQ academics and teaching staff will run workshops covering topics such as the future job market, the latest innovations in Engineering, Business and Technology, and the integration of entrepreneurship with tertiary study,” Mr Varghese said.

“Graduate employability is UQ’s main priority and, as such, we aim to empower students to become creative problem solvers who can evolve, innovate and adapt over the course of their working lives.”

Mr. Varghese has been asked by the prime minister to develop a long-term India Economic Strategy for the Australian government going out to 2035.

Education links will be a key element of the strategy which seeks to position Australia as a strategic partner of India over the long term.

India has been designated as a key engagement country for UQ, due to India’s rapidly growing economy and increased focus on innovation.

“Building on our strong existing agreements within India, UQ aims to enable more Indian students to broaden their horizons through study at a university ranked in the world’s top 50*,” Mr Varghese said.

UQ plans to grow its Indian student population over the next five years, with more scholarships and credit arrangements for Indian students.

Currently UQ is home to more than 13,300 international students from 141 nations.

In the past five years, 659 Indian students enrolled in UQ degrees. PhD studies, the Master of Engineering Science (Management), the Master of Business, the Master of Commerce, and Bachelor of Engineering are among the most popular program choices.

The University of Queensland has a strong focus on teaching excellence, having won more national teaching awards than any other university in Australia.

More than 50,000 current students, including 13,300 international students, contribute to a diverse, inclusive community across UQ’s three beautiful campuses.


UQ’s valued relationship with India has been strengthened by decades of academic and industry partnerships, student mobility, and commercialization opportunities.

UQ researchers hold strong links with the Council of Scientific and Industrial Research (CSIR) and the Indian Institutes of Technology (ITT), and in the past 5 years, UQ has collaborated with 11 Indian institutions on 12 research projects worth more than AUD 5.1 million (INR 249.3 million).

Register to attend UQ’s information days:

UQ Information Day – New Delhi Date: Tuesday 26 September 2017

Time: 2.00 pm – 6.00 pm

Where: Le Meridien Hotel, 2010 + 2020 Hall

Address: Windsor Place, Janpath, New Delhi, 110001

UQ Information Day – Mumbai Date: Thursday 28 September 2017

  Time: 4.00 pm – 8.00 pm

Where: Taj Lands End Hotel, Salcette 1 Room

Address: Bandstand Fort, Byramji Jeejeebhoy Road, Bandra West, Mumbai, Maharashtra, 400050

Genesis Burson-Marsteller wins India Consultancy of the Year at at SABRE Asia-Pacific Awards

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Genesis Burson-Marsteller PR Company took home a slew of awards at the SABRE Asia-Pacific Awards 2017, including the coveted India Consultancy of the Year, making its milestone year even more special.

It was a proud moment when in the firm’s 25th year of pushing boundaries, Vice Chair, Asia Pacific for Burson-Marsteller and Founder/Principal, Genesis Burson-Marsteller, Prema Sagar, was conferred the prestigious Outstanding Individual Achievement SABRE award for her contribution to the industry.


This was followed by the consultancy winning three Gold awards for its campaigns at the SABRE Asia-Pacific 2017 held in Hong Kong last evening. SABRE Awards recognize campaigns that demonstrate the highest levels of strategic planning, creativity and business results.


Genesis Burson-Marsteller’s GOLD Award-winning campaigns at SABRE Asia-Pacific include:

  • Back To Work campaign for Medela India: Indian Subcontinent category
  • Back To Work campaign for Medela India: Healthcare Providers category
  • Winning Back Trust campaign for Nestlé India: Food and Beverage category

Besides the winning entries, the following campaigns were the finalists in their categories:

  • Sennheiser Top 50 campaign for Sennheiser Electronics India: Influencer Marketing category
  • Keep India Smiling campaign for Colgate-Palmolive (India) Limited: Household Products category
  • #CrossTheLine campaign for Star Sports India Pvt Ltd: Entertainment category

On accepting the India Consultancy of the Year and Outstanding Individual Achievement Award, Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marsteller said, “Our 25th year of pushing boundaries has indeed been momentous for us. To be recognized in this year as the India Consultancy of the Year, along with a string of award-winning campaigns, just multiplies our joy. I am also thankful to The Holmes Report for bestowing the individual honour on me. It has been a gratifying journey, from the humble basement of a house to establishing Genesis Burson-Marsteller’s presence across the country, catering to the best global and Indian brands. I want to thank everybody who has contributed to this shared success—our partners, clients and most importantly my teams. I have enjoyed learning, exploring and working alongside some of the best minds in the industry to help take our industry to higher levels of professionalism and success.” 


Vishwanath Kannan, Marketing Manager, Medela India, said, “We are extremely happy to have won one of the most coveted awards in the industry. At Medela, we strongly believe that breastfeeding is the best feeding and has endless benefits for the mother and baby. The Back to Work campaign is at the core of our vision and mission of supporting mothers in their breastfeeding journey through our research and evidence-based products. We have been empowering mothers across the world to initiate and sustain breastfeeding while maintaining work-life balance. We would like to thank the esteemed jury for recognising our efforts and initiatives in helping mothers take the breastfeeding decision. 


The Medela India campaign also won Genesis Burson-Marsteller a Gold Award in the Best Use of Integrated Communications category at Fulcrum Awards 2017 held in Jaipur on September 16. Besides the Gold, the consultancy also won two Silver Awards at Fulcrum. While the #MakingMusicSocial campaign for Logitech India won in the Best New Product Launch category, #CrossTheLine with Star Sports India won in the Best Use of Creativity and Innovation category.

“Art and Childhood” by TEDxDelhiSalon with ChildFund India

TEDxDelhi Salon holds its First Event on Art and Childhood with ChildFund India.

Great ideas have immense power to bring about change. Art in any form- literature, dance, painting and even sports when pursued with passion gives children access to unexplored vistas of their personalities, opening doors to a world of new perspectives and untapped opportunities. Unfortunately, children from the lowest strata of society needing access to alternative education methodologies the most, receive the least!

The event was an exploration of ideas in the field of child development from the perspectives of artists, pioneers, change makers, idea-tors and those children who have broken the boundaries that were holding them from progressing through the power of Art.

Eminent speakers at event included Ms. Stuti Kacker, Chairperson, National Commission for Protection of Child Rights (NCPCR), Ms. Suneeta Rao, Singer, Performer and Actress, Mr. Krishna Kumar B., Theatre Director and Fight Choreographer, Mr. Debasis Ghosh, Public Affairs Officer, Citi India and Mr. Dev P. Singh, Clay Artist and Entrepreneur. The talks were interspersed with high voltage hip hop performances by Delhi’s own Khatarnaak Hip-hop Collective.

Neelam Makhijani Country Director & CEO ChildFund India

Ms. Neelam Makhijani, Country Director and CEO of ChildFund India, a child development organization shared, “Lack of focus, direction, motivation, facilities and distraction often leads the children who are living in difficult conditions towards negativity. Engaging in Art helps in forming a perspective, providing sense of purpose, losing inhibitions, gain confidence as well as harnesses the potential and helps in incubating talent. Hence, toprovide a unique way to help children in times of transition and development, ChildFund India has incorporated Arts-based programs as alternative education methodology in itsstrategic design, through whichchildren can achieve their full potential, and become responsible and contributing citizens, hence breaking the generational cycle of poverty.”

The event was attended by selected executives from corporates, social sector, UN agencies, Institutes, government and passionate children from various backgrounds who through the ideas and interactions found access and encouragement to take action in this area of child development.