COLORS Delhi Pinkathon, empowering Indian Women, an initiative to raise awareness about the importance of a healthy lifestyle for women and issues like breast cancer, successfully concluded Fifth edition in Delhi on Sunday, September 17th, 2017 at Jawaharlal Nehru Stadium, Delhi. 10,500 women across age groups and from all different segments of the society participated enthusiastically in the VWash plus 3km, Optum 5km & Tata Salt Lite 10km multi-category run and 21 km categories. Flagging off the run was super-model, actor, fitness enthusiast avid barefoot runner and Pinkathon founder Milind Soman along with prominent women personalities like Mann Kaur 101 yr old woman athlete and RJ Swati from RED FM who expressed their wholehearted support for the noble cause.
Medical Partner Apollo Hospital will be providing a Medical tag for every participant COLORS Delhi Pinkathon 2017. This medical tag will provide a free Mammogram to all the participants above 44yrs of age & a free medical examination check-up for those who are under 44yrs from Apollo Hospital.
Expressing delight on the launch of the Fifth edition of COLORS Delhi Pinkathon Inspiring Partners Bajaj Electricals in Delhi, founder Milind Soman said, “We are very excited to bring COLORS Delhi Pinkathon once again. We are confident the city and its people will support us and help make this run a success. COLORS Delhi Pinkathon is more than a Marathon. It is the seed of change and the beginning of a movement that is carried forward by a growing community of empowered women across India, who share a belief that a healthy family, a healthy nation and a healthy world begins with empowered women. The first step in empowerment is taking control of your own health, respecting yourself and understanding and celebrating the value you bring to your family and society. Empowerment is not a gift of society; it is a gift you give yourself.”
Reema Sanghavi, Managing Director, Maximus Events Co-Founder Pinkathon “Besides Delhi, Pinkathon has already been held in various cities like Hyderabad, Kolkata, Pune, Chennai, Guwahati, and Mumbai in the year 2017. The multi-city national event has received an overwhelming expression of support with over 85,000 women of all ages, across different walks of life having participation in 8 cities in 2016. This number is expected to cross 1, 00,000 in 2017 with 9 cities. The campaign will be supported by an integrated communication plan which includes several pre- event activities like training runs for baby wearing mothers, first time women runners and cancer survivors. There will also be an extensive online campaign to reach out to the masses and help the movement grow. We have also introduced the traditional attired cycle really and the Fearless midnights run.”
Said Mr. Raj Nayak, CEO – Hindi Mass Entertainment, Viacom18 – “We hope COLORS Pinkathon will add vibrant colours to the lives of all women participating in this run. Women have always been an integral part of our lives – be it at home or even at the workplace. Be it a businesswoman, sportswoman, homemaker or au naturel, it’s their values and instincts that drive the entire world. Women leaders form my backbone, here at COLORS, and play a major role in every decision which furthers our business objectives and goals. In fact, women empowerment is also a core philosophy that we maintain even in our bouquet of offerings to our viewers. We are firm believers of women empowerment and this association, with Pinkathon, is our way to say thank you to the women who strive to make our lives easier every single day.”
As a precursor to the main day, the team is organising unique events such as the Cancer Shero Trek. A Shero is a cancer survivor & this event is dedicated towards felicitating these inspiring people. Starting with a trek, this event felicitates the inspiring Cancer Survivors honouring them with an “I Inspire” medal.
In COLORS Delhi Pinkathon, 100 visually impaired girls from and 50 Hearing impaired Girls would be participating in the different category run. To prepare them for the main day, unique training sessions are designed with the help & coordination of sighted runners. COLORS Delhi Pinkathon inspiring partners Bajaj Electricals is organising special training runs in various parts of Delhi for the registered participants who have requested training for the main day. Pushpa from was announced as the mascot for the visually impaired squad who will be the running the Vwash plus 3km category. Meenu Madan – cancer survivor was announced as the mascot for the Optum 5 km and RJ Swati from Red FM was announced as a mascot for Tata Salt Lite 10 km category run. They were presented with the first bib.
Milind Soman also highlighted the concept of Pinkathon Ambassadors in every city who are passionate, extraordinary, committed men & women connecting for one cause, health for every woman. Each Pinkathon Ambassador is a part of the core team and registers all the women in their circle of influence. Pinkathon inspires everyone that together, we will do more. Various initiatives are undertaken by the Pinkathon Ambassadors to connect with women across various strata of the society. A COLOR Delhi Pinkathon goes to School is another interesting concept to encourage Mother-daughter teams to run together. The idea is to encourage health & fitness at every age.
COLORS Delhi Pinkathon has received huge response from corporate sponsors like Colors, Bajaj Electricals, TATA Salt Lite, VWash Plus, Optum, Reebok, Apollo Hospitals, Red FM, Bisleri, ICICI Home Loans, US Polo, Enthusionz, and Bajaj CSR.
Bajaj Electricals will be planting 1000 trees to commemorate the COLORS Delhi Pinkathon going green. The focus of the India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and bone health and encourage thousands of new or first-timer women to take up running.