Cathay Pacific Group customers will earn more Asia Miles on the vast majority of their flights and have more access to redemption bookings following changes to Asia Miles, the airlines’ rewards programme.
Cathay Pacific Chief Customer and Commercial Officer Paul Loo said the changes demonstrate the airlines’ commitment to recognising and rewarding loyal members.
“We have been listening to our customers and have been looking at ways to show how much we value their ardent loyalty to Cathay Pacific and Cathay Dragon,” he said. “As Asia Miles’ airline partners, we want to ensure these changes enable our customers to redeem flight awards more easily. When our customers fly with us, we hope their travel experiences are enjoyable, rewarding and memorable.”
Cathay Pacific Regional Sales & Marketing Manager, South Asia – Rajesh Menon said, “We have a good database of Asia Miles members in India and these changes will greatly benefit them. To give you an example, on a Mumbai – Hong Kong return flight in Economy class, Asia Miles members will need to redeem only 20,000 miles instead of the earlier requirement of 45,000 miles.”
The following programme enhancements, which are in response to members’ feedback, will come into effect from 22 June 2018.