Genesis Burson-Marsteller Wins Big at the PR Asia Awards 2018 in Hongkong

Genesis Burson-Marsteller, a public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, proved its commitment towards pushing boundaries by winningsevenawards at the prestigious PR Asia Awards 2018 held in Hong Kong on June 13.Genesis Burson-Marsteller, which is now part of Burson Cohn & Wolfe, formed by the February 2018 merger of Burson-Marsteller and Cohn & Wolfe, also won the coveted South Asia PR Campaign of the Year for its campaign for the Mumbai Metro Rail Corporation (MMRC)

 

Congratulating the team on the win, Ms. Ashwini Bhide, Managing Director, MMRCL, said, “We are delighted to have won one of the most prestigious awards in Asia. #MumbaiLifeLine3 was conceptualised to manage Mumbai’s traffic congestion issues and reduce the carbon footprint of the dream city of India. By introducing this campaign, we not only reached out to 5 million hearts of Mumbai but also managed to find a balance between sentiments and rationale. We truly believe, once commissioned, Mumbai Metro Line 3 will be the greenest mass rapid transit system focused on offering a better tomorrow.

 

Elated at the win, Rajat Uppal, National Marketing Head, 93.5 RED FM, said, “As a radio station, we have always strived to support causes which directly affect citizens and provoke mindsets with a social message. We strongly believe in the fact that radio is a powerful medium to reach out to the masses. Thus playing an important role in bringing about a change. Through ‘Mumbai Khadde Mein’ we are proud to say that we successfully created an impact in the city of Mumbai. Being known as a bold and provocative entertainer, we firmly believe that this initiative was indeed Bajaate Raho. This campaign was backed entirely by PR and to win this award is an honour.

 

Jaideep Gokhale, Marketing Communications Director, Region South Asia, East Asia & Oceania at Tetra Pak, said, “We are delighted to have won one of the most coveted awards in Asia, and that too in two categories. For us, Cartons Le Aao, Classroom Banao wasn’t a marketing campaign. It was an extension of 15 years of our work to build the used carton recycling ecosystem from ground zero. It helped us move closer to bringing about a behavioural change leading to more carton collection, repurposed into school desks to build better learning environment for lesser privileged children. And we are very happy that our efforts have been recognised at the PRWeek Asia Awards. Genesis Burson-Marsteller has been an integral part of this journey, and it has been a great experience partnering with them. We would like to thank the jury for recognising our initiative and also congratulate all the other winners for their efforts.”

 

Prathyusha Agarwal, Chief Marketing Officer, ZEEL,said,Zee TV’s fresh articulation of its core brand philosophy – Aaj Likhenge Kal inspired our viewers, the great Indian middle class to draw from their inner strength and take charge of their destinies to achieve the extraordinary found an instant connect with India. The extensive integrated campaign we rolled out to communicate this philosophy was strong viewer understanding and insight-led. We are glad that not only did this deliver brand impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are humbled and happy that Aaj Likhenge Kal’s PR campaign has been the highest delivering campaign in the Hindi general entertainment channels space. Overall, this initiative which cut across functional boundaries has also helped us revive and strengthen Zee TV’s bond with the audience across the country through both content and communication. The positive growth on all brand perception parameters – Top of mind recall, spontaneous awareness, consideration and most preferred channel scores (Source: Kantar Milwardbrown Study – Sept. – Oct. 17) and channel’s resurrection and consistency in maintaining leadership position amongst Hindi entertainment channels post the brand refresh stands testimony to the campaign’s success .”

 

Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marstellersaid, “Consistent focus on creating integrated, idea-driven and result-oriented campaigns and a firm-wide commitment towards pushing boundaries has really proved to be the winning mantra for us. But more than that, it is the trust and the partnership with share with our clients that these awards bear testimony to. Our wins at the PR Asia Awardsrecognise the passion and hard work put in by the teams bear fruit.”

 

The PR Asia Awards are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia-Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward. The Genesis Burson-Marstellerwins at PR Asia come on the back of its success last month at the PRWeek Global Awards wins in the Healthcare category and Best Campaign – Asia-Pacific for the Back to Work campaign for Medela.

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MyGlamm & Lisa Haydon launched a campaign urging Indian women to end eve-teasing

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MyGlamm & Lisa Haydon have launched a campaign urging Indian women to end eve-teasing by communicating their confidence by Turning On Their Eyes. Our eyes are a powerful tool for communicating. This campaign urges women to stand their ground, glaring back every time they receive an unwanted stare from a man. The campaign celebrates the modern woman of today and spotlights the challenges faced by women in the country with regard to Eve teasing and sexual harassment, urging them to glare back, and battle the perceptions and misconceptions laid down in our country.

To help spread this message, MyGlamm is donating every time there is a unique share of this message up to INR 1 Crore to Give India and the Magic Bus India Foundation.Additionally, MyGlamm will also donate with the purchase of every MyGlamm eye make-up products.

The #TurnOnYourEyes Campaign is pioneered for the purpose of women’s safety, and aspires to create awareness about the euphemisms that exist within the social and cultural spheres in India, by requesting fellow citizens to reach out to the masses through social media to spread the message and create sentience, to help remain in the nation’s consciousness.

Supporting the cause Celebrity Lisa Haydon states, “This is a cause I can relate with as I have experienced this and see women experience this around me every day. It’s time we stood our ground with confidence, feeling no shame..”

The project also explores the experiences of gender norms, while encouraging and empowering women to voice their concerns and incidents, to work towards a rewarding solution and a lasting change. Diving in at a pivotal moment for women’s rights in India, MyGlamm aspires women to regain their confidence, inspire others who have experienced or witnessed harassment to come forward, to look back and then seek justice.

Malaika Mahtaney, CMO, MyGlamm says, “The unwanted male gaze is the first step in what eventually leads to eve-teasing and sexual harassment. We at MyGlamm are launching the #TurnOnYourEyes campaign to empower women and eradicate the problem at the root. To help make this message viral and to make a difference, MyGlamm is delighted to partner with Magic Bus and Give India and donate up to Rs 1 crore to their cause”.

While Magic Bus will utilize the donation to focus on getting more girls to complete their secondary education, choose a career and overcome the threats of child marriage, Give India will utilize the donation towards their Violence Against Women campaign.

Speaking about the association, Jayant Rastogi, CEO, Magic Bus India says, We’re proud to partner with MyGlamm for the #TurnYourEyesCampaign. Magic Bus stands for ensuring equal participation and opportunities for young girls in education, public spaces, and jobs. This association will help us connect to a larger audience about the need to promote gender equality.

Fighting violence against women is a long, hard battle. We are focused on helping the survivors of violence rebuild their lives, and have partnered with the best NGOs in this space to further this cause. The partnership with MyGlamm is an opportunity to amplify awareness, and to help people convert their outrage into meaningful action.” Says Arjun Kolady, GiveIndia.

MyGlamm and Lisa Haydon along with Magic Bus India Foundation and Give India invite you to alter this momentum into action that every woman in India, irrespective of their age, social or economic background, Can Look Back Too!

Do Mobile announces the launch of S2

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Do Mobile announced the introduction of its Smartphone S2. A startling phone glutted with sophisticated features and applications to redefine your style and socialization.

Capturing every detail vibrantly, Rear 5.0 MP AF camera embedded with flash instantly adds a coin of beauty to every capture and the 2MP Front Selfie Camera benevolences advanced picture quality paired along the high-performance 5MP Auto Focus Rear Camera.

Power packed in 5inch Display, S2 takes end to end rich viewing experience that brings your imagination to life. Powered by 1.3 GHz Quad-Core Processor, the Smartphone delivers blazing super-fast performance for an absolutely unparalleled interface teamed up with 1GB RAM and 8GB ROM (expandable to 32 GB), providing you an edge and smooth functioning. Also, it’s video recording facility, both at the front and back, shall record your memories intact.

Speaking on the occasion, Mr. Sandeep Mehra, Sales Head India, DO Mobile said, “We always aims at bringing the finest products respect to every walk of every increasing technology at potent prices.  Taking into account of all these wonderful features and specifications loaded in this Smartphone, S2, especially at such affordable price point, certainly hikes to the first choice in budget-buy of every customer”.

S2 runs on the latest Android 7.0 operating system that allows you to multitask and operate smoothly. The phone supports 4G VOLTE allowing the users to enjoy high-speed browsing, downloading, streaming and video calling experience. Now explore unlimited websites, apps, games & everything in 4G.

Watch movies, text or call without interruption, the powerful 3000mAh Li-ion Battery remains super-charged goes on and on and on. The Dual SIM Phone allows smart connectivity options which include Bluetooth, USB Tethering, GPS, Wi-Fi, Hotspot, FM Radio, MP3 Players, Gravity sensor, Proximity sensor etc.

In shades of Silver & Gold, the product is available at MOP of Rs.3990 with leading retail stores across India.

We request all to donate blood freely says Pritika Singh

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On the occasion of World Blood Donation Day, Pritika Singh, Director Planning and Strategy Prayag Hospital and Research Centre Noida said, “We request all to donate blood freely since what seems like an insignificant act could contribute in saving more than millions of lives and bring a smile on the faces of numerous blood receivers.  Across the world, and particularly in India, there is always a scarcity of all types of blood and there is also an urgent need to ensure that donors of rare blood group are readily available to donate blood. The need of blood transfusion is crucial and is always in demand anywhere in the world. A single contribution is a small act of humanity that goes a long way to help save lives. My humble request everyone is to go out, and do the needful, now!

KTM 390 Adventure slated for an India launch in 2019

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KTM confirms that the much awaited KTM 390 Adventure is slated for an India launch in 2019. The model will usher in the Adventure range of motorcycles from KTM in addition to the existing Streetfighter Dukes and Supersport RC.

 KTM is the world’s No.1 off-road motorcycle brand and is undefeated at the world’s toughest race the Dakar Rally since 2001. In India, KTM is one of India’s fastest growing motorcycle brands with a CAGR of 45% since its launch 6 years ago.  KTM is available across an exclusive dealer network of 430 showrooms in 320 towns spanning the length and breadth of the country.

The upcoming 390 Adventure will draw its lineage from the brand’s proud Rally-Racing history and from the flagship 1290 Super Adventure providing the motorcycle-touring community a state-of-the-art package to ride long distances and conquer any terrain.

Commenting on the upcoming launch Amit Nandi – President (Probiking), Bajaj Auto Ltd. said “KTM is a niche brand for a select few. With the 390 Adventure we would be making our long awaited entry into the niche premium dual-sport segment which is a very apt segment for Indian roads”

DHFL Pramerica Life Insurance takes life covers to 4.15 crore underprivileged people in the last four years through MFIs

DHFL Pramerica Life Insurance (DPLI) life insurance companies in India today is working towards deepening life insurance penetration in the country through active tie-ups with microfinance institutions and NBFCs. Since FY14-15, the company has provided life insurance cover to 4.15 crore people through this channel. The initiative seeks to align with the government’s emphasis on social security under the financial inclusion mission to address the problem of very low penetration levels in life insurance. During FY17-18, DPLI has paid claims worth Rs.108 Crore and has covered 1.93 crore lives. As of today, DPLI has partnership with 77 microfinance partners including NBFC-MFIs, small finance banks among others.

According to Mr. Anoop Pabby, MD & CEO, DPLI“We understand that life insurance is a key component of financial inclusion. At DPLI, our endeavor has been to take life insurance to the bottom of the pyramid by partnering with microfinance institutions and providing life cover to their customers. These customers who take income generating loans from the MFIs are highly vulnerable to financial shocks and life insurance is a must to support them in times of crises. Life Insurance can make a significant positive difference in the lives of these individuals by helping their families mitigate shocks and improve the management of expenses in case of untimely death of the primary bread-winner. Notably, we have settled claims of 46,000 customers under the MFI segment during FY17-18.”

 

“We are extremely humbled that recently Microfinance Institutions Network (MFIN), the association of MFIs has recognized DPLI as an enabler for the microfinance Industry by providing life insurance services to micro-loan borrowers. MFIN’s primary objective is to work towards the development of the microfinance sector through responsible lending and client protection among others. Through tie-ups with MFIs our objective is to support MFIN in their efforts towards growing the microfinance sector. We are actively looking for more such tie-ups with regional rural banks, self-help groups and other microfinance institutions to increase awareness about the need for life insurance and making it more accessible to the marginalized segments of the society”, Added Mr. Pabby.

Jumpin Heights introduces virtual reality in Adventure sports industry

Jumpin heights, India’s highest fixed platform for bungee jump has come up with a unique experience for its viewers all over the world. Jumpin Heights introduced the world’s latest technology, virtual reality in adventure sports space for the first time in India in collaboration with NatuVR Studios, a Delhi-based Film Production House, specializing in Virtual Reality Filmmaking.  It has built high end Virtual Reality content – creating a thrilling experience for both office and home.

 

The Videos put the viewers in the shoes of the jumper as they experience full 360 views of the jump and the overall experience provided at Jumpin Heights. This is the first time that Virtual Reality has been implemented at a professional level in India in the field of adventure sports. The 360 degree experiences are embedded with texts, edits and music giving making it a unique, exhilarating and very informational immersive experience for the people.

 

Commenting on the implementation of VR facility in the field of adventurous sports, Niharika Nigam, Director Business Development at Jumpin Heights saidWhen we tested the videos on the oculus, the viewers would actually shriek and be out of breath, with shaky knees, and sweaty palms, as if they’d just done the Bungy jumps themselves – and we knew we just had to get this experience across to every portable mobile phone and laptop as well. This VR facility, will allow the viewers to experience the thrill of our sports in as immersive a way, as technologically possible right now. This is the future of videography, and we are proud to be one of the very few globally, and the first in India, to experiment with it in the field of extreme adventure sports – to bring the complete immersive experience to our potential clients, while sitting comfortably at home or in office, before they choose to book with us-to assure them of the safety, and the scale of operations at our location in Rishikesh.”

 

Akshay Raheja, creative director and CEO of the startup NatuVR Studios said that ‘The viewing and reach of Virtual Reality content is on the rise all over the world and The VR experience videos that we have created with Jumpin Heights are state of the art content that’s highly immersive and is built with texts, and voiceovers to make it informational as well. We are lucky to have been given the opportunity to produce such content for the first time in the Adventure Sports field in India and have more exciting collaborations coming up for more such content. This is the kind of content that expands the boundaries of how people can view videos on their phones, laptops and of course VR Headsets.’