HDFC Life Insurance launches a digital ad campaign focuses on #YoungAndResponsible

HDFC Life Insurance Company has launched a digital ad campaign which focuses on the #YoungAndResponsible. This campaign aims to highlight the aspiring youth of today, who are responsible, believe in planning and are goal-oriented individuals.

 

The young generation comprises a large percentage of India’s total population, with more and more 25-30 year olds joining the workforce every year. With increasing disposable incomes and aspirations, they have become one of the most important drivers of India’s growing economy.

 

Among some sections, the prevailing perception of the young is that of a generation which is restless, has a casual manner, and an attitude of entitlement. However, this might not be the complete story. Research has revealed that the young generation in India is working harder than their peers from the rest of the world (Manpower Group Survey, 2017) and is also acquiring financial products at a faster pace when compared to older age groups (Neilson U&A Study, 2017).

 

In order to understand this gap between perception and reality, HDFC Life conducted a social experiment. This experiment, which is available as an online video, helps show that the Indian youth is hard working, dedicated to family and friends and ready to shoulder responsibilities. While they believe in living and experiencing life to the fullest, when it comes to achieving their goals and dreams, the young do believe that a certain amount of planning is required.
HDFC Life’s new campaign #YoungAndResponsible

In this social experiment, people with a lot of life experience were invited to share their views of the younger generation. They were shown photographs of a few youngsters and then asked to describe their perception of them. Their feedback reiterated the prevailing perception of #YoungAndRestless.

 

Just when they thought the experiment was over, the participants actually got to meet with the youngsters shown in the photographs. It is this journey of discovery that provides an insight into the real life and attitude of actual youngsters. The experiment challenges the ‘#YoungAndRestless’ myth to bring out the #YoungAndResponsible aspect, showing the current young generation as being more than just what they are perceived to be i.e. they are ambitious and have a definitive roadmap to achieve their aspirations.

 

Commenting on the new campaign, Mr. Pankaj Gupta, Executive Vice President-Strategic Alliances, Bancassurance and Marketing, HDFC Life said, “#YoungAndResponsible, the overarching theme of our campaign, challenges the common perception that exists about the young generation’s approach to life. It shows that though the young generation might seem to be easy going and carefree, they are actually aware of their responsibilities. Research has also revealed that the young generation has increasingly shown an intention to purchase life insurance. The campaign, therefore, allows us to connect with the young generation in a meaningful manner by enabling us to address their needs.”

 

HDFC Life has roped in young achievers from different fields for this campaign – Harmanpreet Kaur, ace batswoman, Indian national cricket team and a recipient of the Arjuna Award, and Chintan Ruparel, Co-Founder of Terribly Tiny Tales. These young achievers are true examples of today’s youth who dream big and go on to achieve them with their hard work, passion and the right financial planning.

 

The campaign will be led by the digital medium, which is the medium of choice of the young and will also be supported by Cinema, Livemedia screens and other platforms where such content is consumed by the young generation.

 

HDFC Life’s new digital campaign has received over 8.8 million video views, 7000+ shared and sparked 2,30,000+ engagements so far.

Advertisements

Delegation from The University of Queensland will visit New Delhi and Mumbai

A delegation from The University of Queensland (UQ) will visit New Delhi and Mumbai next week to strengthen relationships with local partners and extend global study opportunities to Indian students.

Prospective students and their families are also invited to attend UQ Information Days in New Delhi on 26 September and in Mumbai on 28 September, where they can speak with UQ academics and explore their study options.

UQ’s Chancellor and former High Commissioner to India Mr Peter Varghese AO said that UQ would also host a series of events for High School students, careers counsellors, and partners.

“UQ academics and teaching staff will run workshops covering topics such as the future job market, the latest innovations in Engineering, Business and Technology, and the integration of entrepreneurship with tertiary study,” Mr Varghese said.

“Graduate employability is UQ’s main priority and, as such, we aim to empower students to become creative problem solvers who can evolve, innovate and adapt over the course of their working lives.”

Mr. Varghese has been asked by the prime minister to develop a long-term India Economic Strategy for the Australian government going out to 2035.

Education links will be a key element of the strategy which seeks to position Australia as a strategic partner of India over the long term.

India has been designated as a key engagement country for UQ, due to India’s rapidly growing economy and increased focus on innovation.

“Building on our strong existing agreements within India, UQ aims to enable more Indian students to broaden their horizons through study at a university ranked in the world’s top 50*,” Mr Varghese said.

UQ plans to grow its Indian student population over the next five years, with more scholarships and credit arrangements for Indian students.

Currently UQ is home to more than 13,300 international students from 141 nations.

In the past five years, 659 Indian students enrolled in UQ degrees. PhD studies, the Master of Engineering Science (Management), the Master of Business, the Master of Commerce, and Bachelor of Engineering are among the most popular program choices.

The University of Queensland has a strong focus on teaching excellence, having won more national teaching awards than any other university in Australia.

More than 50,000 current students, including 13,300 international students, contribute to a diverse, inclusive community across UQ’s three beautiful campuses.

 

UQ’s valued relationship with India has been strengthened by decades of academic and industry partnerships, student mobility, and commercialization opportunities.

UQ researchers hold strong links with the Council of Scientific and Industrial Research (CSIR) and the Indian Institutes of Technology (ITT), and in the past 5 years, UQ has collaborated with 11 Indian institutions on 12 research projects worth more than AUD 5.1 million (INR 249.3 million).

Register to attend UQ’s information days: future-students.uq.edu.au/uq-info-day-india

UQ Information Day – New Delhi Date: Tuesday 26 September 2017

Time: 2.00 pm – 6.00 pm

Where: Le Meridien Hotel, 2010 + 2020 Hall

Address: Windsor Place, Janpath, New Delhi, 110001

UQ Information Day – Mumbai Date: Thursday 28 September 2017

  Time: 4.00 pm – 8.00 pm

Where: Taj Lands End Hotel, Salcette 1 Room

Address: Bandstand Fort, Byramji Jeejeebhoy Road, Bandra West, Mumbai, Maharashtra, 400050

La Trobe University Opening NEW opportunities for Indian students

A senior delegation led by Professor Paul Mather, Head of La Trobe Business School (LBS), La Trobe University (LTU), Australia, visited India for opening NEW opportunities for Indian students,

In response to student demand from India, LBS has introduced a new intake for its Undergraduate Business Courses in November, in addition to the two Semesters in February and July. A few years earlier, La Trobe Business School introduced a third semester for its Post Graduate courses, which is now very popular amongst students in India; Sri Lanka & Nepal. In addition, new programs have also been introduced to meet the needs of Industry and the latest trends in the job market.

La Trobe University has jumped more than 200 places in just two years and makes us Australia’s Most-Improved University in that period as per latest Academic Ranking of World Universities (ARWU) results. La Trobe University is now ranked at 301 in the world in 2017. This is our best ever result in the respected ARWU rankings. Our continual rise in the ARWU is the result of the hard work and dedication of all staff to ensure that we continue to perform well in these international rankings said Professor Paul Mather.Professor Paul Mather said “La Trobe University’s steady endeavour to connect with key countries in our region and to keep generating better opportunities for Students has brought La Trobe Business School back to India. Our New Undergraduate intake, New Programs and Scholarships should help Students from India to reap significant benefits from the expertise and brand new cutting edge facilities at La Trobe Business School.”

NEW SCHOLARSHIPS ANNOUNCED

Once again La Trobe Business School, Australia, is offering scholarships to the value of 15%, 20% and 25% of the total tuition fee forundergraduate as well as postgraduate International students commencing in 2017. These scholarships are merit based and will be offered to students based on their prior academic performance. These scholarships will be offered to students on a first come first serve basis.

  

NEW LBS PROGRAMS

La Trobe Business School, Australia, has introduced new Programs such as the ‘Master of Professional Accounting (CPA Australia Extension), Master of Professional Accounting (Business Analytics), Master of Professional Accounting (Information Systems Managementand the revised Bachelor of Business and Bachelor of Commerce degrees for both Domestic and International markets.

Australia’s La Trobe University sign a MOU with India’s leading institutions on its 50th Anniversary Celebrations

(L to R) Kelly Smith, Pro VC, La Trobe University_ Prof. Randeep Guleria, Director, AIIMS_ Prof. Dr. Gurinder Singh, Group VC, Amity University_ Prof. John Dewar, VC & President, La Trob

(L to R) Kelly Smith, Pro VC, La Trobe University_ Prof. Randeep Guleria, Director, AIIMS_ Prof. Dr. Gurinder Singh, Group VC, Amity University_ Prof. John Dewar, VC & President, La Trobe University &  Amit Malhotra, Associate Director

 

Australia’s La Trobe University Professor John Dewar and other senior members of the University are in India this week to mark the University’s Anniversary by announcing New Scholarships and three New University partnerships on La Trobe’s 50th Anniversary Celebrations.

Professor Dewar has launched 14 PhD scholarships worth AUD$500, 000, which is over 25 million Indian rupees, for students in India to undertake PhD programs at La Trobe’s partner university, JSS University in Mysore.

“The scholarships are a great opportunity for local students to further their studies. They will cover tuition fees and a living allowance of around 25,000 Indian rupees a month for the duration of the students’ studies,” Professor Dewar said.

“La Trobe will also cover the cost of students travelling to, and spending up to six month studying at, its Melbourne campus. At the completion of the program, students will receive a La Trobe doctoral degree.”

While in India, Professor Dewar is also signing MOUs with India’s leading institutions, including Amity University, All India Institute of Medical Sciences and OP Jindal Global University.

“These partnerships will allow students and staff in India and Australia to gain international academic and cultural experience,” Professor Dewar said.

Professor Dewar said La Trobe is also committed to working with local organisations to support female students in India.

Professor Dewar will today co-host a roundtable workshop, ‘Women in Leadership: Expanding Influence & Catalysts for Success’, in association with Federation of Indian Chamber of Commerce and Industry and Australia India Institute.

La Trobe will also launch an inaugural ‘Women in Leadership Scholarship’ worth AUD$80,000 for women from underprivileged backgrounds in India to undertake postgraduate studies at La Trobe.

“The scholarship will support female students who want to become future leaders and make a change to Indian society,” he said.

Professor Dewar said India would continue to be a strategic priority country for La Trobe.

“As we celebrate our 50th anniversary we are announcing new measures that will strengthen our already important relationship with India,” Professor Dewar said.

“La Trobe is seeing continuous demand from students from the Indian sub-continent to pursue further studies in Australia and we want to do what we can to support those students.”

Super calculator child competition held in Delhi

IMG_20170423_143026

Will you believe your eyes if a 5 years old child spells table of 369 without a break or can do 20 rows of difficult calculation in a split of a second? No? It sounds unbelievable when 200 questions of calculation are asked to be solved in less than 8 minutes. All this is possible and that too by children between 5 to 13 years. This impossible looking task was made possible by these children through ABACUS arithmetic technique. The event was held today at St. Columbus School, Gole Market where more than 3000 students participated.

 

Rajeev Garg, organizer of the 12th State level Abacus & Mental Arithmetic Championship said, “UCMAS is an international concept developed from “Zhusuan Methodology” for brain development of children of age group 5-13 years. UCMAS mental arithmetic is an internationally well- known powerful mental development program which effectively activates children’s latent mental power and develops mental & creative skills and a photographic memory resulting in self-reliance and self–confidence”.

The 12th State level Abacus & Mental Arithmetic Championship was followed by the Listening championship wherein 60 students from all the 66 centers of UCMAS Delhi. These students have completed the course from UCMAS. The instructor was giving calculations orally from one-digit to four-digit number upto 100 rows, and children were solving all problems simultaneously. It was unbelievable to eyes that a layman cannot even write the numbers with such a speed by which children were solving calculations mentally.

The winner of the State level championship will be announced next week. The winner will be awarded an electric bike from Lohia Autos along with a cash amount. And other participants will get trophies and merit certificates. The winner will go to Gujarat to participate in national level championship.

Aditi Sharma from the Alaknanda Centre stood first in listening championship. Daksh Agarwal and Anish Roy Chowdhary became first and second runner-up. The winner was awarded a trophy with a cash amunt of Rs. 5100, whereas first and second runner-ups got trophies with cash prize of Rs. 3100 and Rs. 2100.

Aditi Sharma, the winner of listening championship said, “I take 1-hour class and practice it back at home for 10 minutes on regular basis and that’s how I only take few seconds to solve all the calculations requiring 1-5 digits. Not only my calculation skill has got sharper and faster, my learning speed has also got increased by practicing the method”.

Genesis Global School organised the 11th edition of “Genesis Conversation 2017

Ambassador Gurjit Singh at Genesis Conversations

Genesis Global School recently organised the 11th edition of “Genesis Conversation 2017” for students. The theme for this edition was “Challenges for the World in 2017”. The guest speaker on the occasion was Ambassador and writer Gurjit Singh who has served the Indian Foreign Service for 37 years and is well-known as a business-friendly diplomat. Mr. Singh addressed the students with a motivational speech, sharing his experiences and emphasising on knowledge beyond books.

 

In his speech, an erudite and prolific writer, Mr. Singh focussed on peace and co-operation, sustainable development, refugee re-settlement and terrorism as the major challenges faced by the world today. He also apprised the scholars about the shifting corridors of power and rise of economic powers, namely, India and China. He simplified world politics and economics for the audience comprising scholars from Grades 6 to 12, who were equally enthralled by his wit and humour. The interactive Q&A session also witnessed some very good questions ranging from India’s international stand to the concern over the South China Sea.

 

Genesis Conversations is an interactive platform where scholars get to meet eminent personalities from various fields like sports, arts, academics, etc. the one on one interaction gives our scholars a chance to air their doubts and ask questions directly to the mentioned expert.

 

On the occasion, Mr. Pramod Sharma, Director, Genesis Global School said, “With a variety of educational courses and knowledge oriented programs, Genesis goes beyond traditional school practices with a motive of achieving milestones. Going forward, we hope to continue taking such initiatives, which encourage involvement of our scholars and help them attain a higher level awareness.”

 

On the occasion Mr. Gurjit Singh said, “It is a proud moment for me to see such awareness driven initiatives taken by Genesis Global School. Programmes such as these, are a step towards growth and development of the youth and encouraging for the next leaders of the world”.

Student Scholarship Applications for the Grace Hopper Celebration India (GHCI) 17 Conference are Open

The Anita Borg Institute (ABI), a non-profit organization focused on the advancement of women in technology, today opened the student scholarship applications (for women students) for its flagship conference in India, the Grace Hopper Celebration India (GHCI) 17. The scholarships will be awarded to deserving female graduates in the final year of their degree course, post-graduate and PhD students from computing, engineering and IT backgrounds. Scholarship recipients will get to attend the GHCI 17 conference on 16 and 17 November, 2017 in Bangalore. GHCI 17 is produced by the Anita Borg Institute (ABI) and presented in partnership with ACM India.

 

The GHCI Scholarship program aims to provide students from STEM an opportunity to learn, get inspired by role models and start an exciting career in technology. In 2016, 220 women students were awarded the GHCI Student Scholarship. The deadline for applying for a scholarship is 30 June, 2017.

 

The scholarship includes the full conference registration fee and meals. For outstation students, who do not reside in Bangalore, travel (by train/bus/air) will be reimbursed up to a maximum of Rs. 2,250 and accommodation arrangements will also be made.

 

Scholarship recipients also get access to GHCI’s Student Career Fair (for women students only), where bright and dynamic students can meet top recruiters from global technology companies. Students can explore internships as well as full-time job opportunities. For more details and to apply visit: https://ghcindia.anitaborg.org/ghci-17-student-scholarships/

 

According the GHCI 16 Impact Report, 98% of the student respondents of the post event survey felt inspired after attending GHCI 16 and 95% were committed to pursuing a technology career.

 

“Building a career is all about making the most of opportunities and at GHCI that is what we are providing young talented students. They can attend sessions on the most exciting technologies, see live demos, connect with role models and network with senior business leaders and experts from the industry. The Career Fair is a great opportunity to interact with leading technology companies and starting a tremendous career in tech,” said Geetha Kannan, Managing Director Anita Borg Institute (ABI) India.