Indian Spinal Injuries Centre & Spinal Cord Society to Organize ISSICON 2017

Indian Spinal Injuries Centre (ISIC) has brought to us pioneering achievements in the field of spine & orthopaedics treating patients with revolutionary innovations in technology pairing it with best pharmaceutical solutions. ISIC is organising International Spine and Spinal Injuries Conference (ISSICON 2017) from 18th to 19th November 2017 at Le Meridien Hotel, New Delhi with a very engaging scientific programme. 18 Preconference workshops for Surgeons, Physiatrists, Physiotherapists, Occupational therapists, Assistive Technologists, Psychologists, Social Workers & Consumers would be held on 17th November at Indian Spinal injuries Centre. The event will commence in the presence of Major H.P.S. Ahluwalia, Chairman, ISIC, Dr. A. K. Mukherjee, Organizing Chairman and Dr H.S. Chhabra, Secretary, Spinal Cord Society, Chief of Spine Service & Medical Director, ISIC. Through a press conference on November 17th, the media will be addressed and informed about the conference in detail.

The 2-day conference will focus on “Challenges and Opportunities” in the field of spinal trauma management and care.  Bridging the gap between “possible” and “actually available”, ISIC is leading a revolution infusing new life in hundreds of spinal injury survivors.

Dr H.S. Chhabra, Secretary, Spinal Cord Society, Chief of Spine Service & Medical Director, ISIC. says, “Indian Spinal Injuries Centre today is recognized by the Government of India as the tertiary level center for management of spinal injury. It is also gaining international recognition for the quality of its services. We have been fortunate to have had the strong support of the national and international community to overcome our share of hardships, hurdles and difficulties. We are now seeing the fruits of our efforts blossoming. ISSICON is another endeavour of ours to present the developments in the field of spinal injury management and at the same time, to create a high spirited atmosphere encouraging ideation, innovation and sharing of experiences related to rehabilitation and treatment for injury patients.”

The distinguished spinal experts and faculties across India and the world will be attending the conference and presenting their papers, new findings and breakthroughs. While the workshops would be conducted in ISIC, the conference would be held in Le Meridian where global leading spinal experts come forth to discuss challenges and opportunities they encounter in their medical journey to aid spinal trauma and injuries.

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DLF Foundation organizes health camp at Gurugram

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DLF Foundation organized a multi-specialty health camp at Village Bada near Nawada Fathepur, Gurugram. Held in collaboration with Institute for Global Development, New Delhi, the camp witnessed over 300 people being screened for various diseases. Besides the general health checkup, the community was provided the services of Obstetrician/Gynaecologist, General Physician, Paediatrician OPD, Eye testing and Dental OPD. The objective of the initiative launched under Project Aarogyam was to provide regular qualitative primary health services in the Project area.

A health talk was also delivered by two eminent doctors Dr. P K Goswami, and Dr. R P Sharma. The lab testing facility was also made available for all the patients. Panchayat members of neighbouring villages actively participated in spreading the messages on preventive and promotive aspects of health.

“DLF Foundation has always aspired to make a difference to society by contributing to it in every possible way. This initiative is a part of our endeavour to keep residents healthy. We will continue to organize such initiatives in future,” said Mr. Vinay Sahni, CEO, DLF Foundation.

Recognizing the facts that follow- up of the patients is an integral part of the activity, the team from Institute of Global Development shall be coordinating with local health care workers for ensuring the identified cases receive the due care.

“I appreciate the efforts of DLF Foundation’s initiative. Such activities enable access to basic healthcare facilities to those who can’t afford it,” said Mrs. Rama Devi, a beneficiary.

National and international experts Conference to Look at Solutions for Pollution, Sustainable Future at IIHMR University in Jaipur

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National and international experts in the pharmaceutical, healthcare and other fields will look at ways to make the future more sustainable and manage rural-urban challenges at an event to be organized at IIHMR University in Jaipur.

Dr Ram Narain of Kokilaben Hospital, Dr. Anoop Daga, Director Program, AIIMS, New Delhi, Col. (Dr.) Sajal Sen (Retd.), Vice President – Columbia Asia Healthcare [North], Dr. (Maj Gen.) S. C. Pareek, Medical Director Bhagwan Mahaveer Cancer Hospital, Soham Wagh,  Senior Marketing Manager, GSK Classic and Established Products (C&EP)COE, ArunDatta, Cofounder and HR Director, Doctor.e Health Services Pvt Ltd. Hospital have participated inthis event

The three day event, called Pradanya, will delve on the topic SMART- S for Sustainable Design And Healthcare, M For Managing Change in Disruptive Times, A for Analytics Mobility and the Cloud, R For Rurban Challenges and Opportunities and T for Technology Innovation and Well Being. Pradanya is the much coveted annual event of the University where the theme this year is ‘Imagining Sustainable Futures’.

“We put our heads together to look at the challenges being faced by the society and find out lasting solutions keeping all stakeholders in mind. This year the theme is ‘Imagining Sustainable Futures’ in which we will come up with ideas for making the future more sustainable. We have eminent speakers who have confirmed their participation in the event,” said Dr Vivek Bhandari, President, IIHMR University.

The college has been holding the event for the past 21 years. This year, it will be the 22nd edition of the event.

Sustainable Design and Healthcare will one of the important components of the conference. Sustainable Design is a robust concept that has proven its worth across a range of different industries including healthcare, pharmaceuticals, hospitals, agriculture and has shaped important policy initiatives.

Managing Change in Disruptive Times is another session to watch out for as the world faces unprecedented global challenges caused by the parallel emergence of multiple disruptive forces.  Rapid advances in genomics, computational sciences and technologies are changing the fundamental values.

Analytics, Mobility and The Cloud will be the third important component of the event. As a developing country, India is undertaking significant initiatives to encourage the use of analytics across all sectors and industries. In healthcare, a trend suggests that the country has lagged behind in the adoption of analytics and utilization of data. Government bodies and policy makers are gradually acknowledging the potential of analytics proposes in all areas.  This is especially true for clinical, financial and operational systems.

Rurban Challenges and Opportunities is another important part of the conference. Recent population projections reveal that India will be 50% urban by 2031.  This means that migration and the development of smart cities is likely to happen.  The question is:  Do we really need that? India is a huge country and requires an abundance if funds for making a city smart and at the same time we have other issues like malnutrition, poverty, illiteracy, employment and health problems. We should emphasize more on creating smart people instead of smart cities, making people aware of what is happening in and around the world.

Technology, Innovation and Wellbeing will be the last important component of the event. It has been included in the conference as technology paves the path for research today, which focuses on value creation of platforms and two-sided markets; development and execution of innovative strategies; development of new markets through the creation of disruptive innovations. In the healthcare sector, everything from new artificial hearts to electronic aspirin are becoming more effective and cost-effective for patients looking for care.

Parag Milk Foods launches Gowardhan Fresh ‘n’ Thick Dahi in Delhi

Parag Milk Foods Ltd today launched Gowardhan Fresh ‘n’ Thick Dahi in Delhi. The product is available in tubs of 400 gm, 200 gm, 80 gm and at a price of Rs. 60, Rs. 25, Rs. 10  respectively.

Made from 100 % fresh & pure, high-quality cow’s milk, Gowardhan Dahi has all the goodness of natural proteins & calcium with the goodness of cow’s milk. It is thick, consistent dahi which is easy to digest.

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Commenting on the launch, Mr. Devendra Shah, Chairman, Parag Milk Foods Ltd, said, “Curd made of cow’s milk is a staple in most of the households in India. It is considered as one of the healthiest foods in the world as it has many benefits. Cow’s milk is considered nearest to human milk in composition and therefore contains the nutrients in right balance. Further, cow’s milk is easier to digest. Curd made from Cow’s milk is an excellent source of good bacteria and being pro-biotic, aids gut health. Through our research, we have found that due to busy lifestyles and increased stress, there is frequent digestive discomfort for many consumers and hence it is important to maintain a balance of good bacteria. Including curd made of cow’s milk in your daily diet helps restore, maintain balance and support healthy digestion. Further, Gowardhan Dahi is made from 100% fresh cow’s milk and therefore provides unique taste and flavour.

With the launch of Gowardhan Dahi made of cow milk, we plan to reach our target audience who are health conscious. Today’s consumers demand low-fat foods. They have a growing inclination towards ready-to-consume food products. This has encouraged us to come with value-added products like dahi that are not only easy to consume but have many health benefits.”

Further Mr. Shah adds, “Delhi has always been an important market for us and we have got very good consumer base for our Ghee, Cheese and other products. With the launch of fresh products like Gowardhan Dahi, we aim to provide health benefits of having cow milk-based rich and creamy curd that go well with spicy north Indian dishes. With Gowardhan Dahi, we continue to adhere to company’s mission of providing health and nutrition to consumers across the country.”

As per IMARC Indian Dairy report, total curd market in the country is estimated to be Rs. 381 billion during 2017, within which, the share of the organised market is estimated at Rs. 25 billion translating into around 1,35,000 MTs. Further, the market forecast to grow at a CAGR of 15% over next few years. Parag is a significant player in curd market, being the pioneers of cow milk curd and also having the distinction of introducing fruit yogurts for the first time in the country. However, due to shelf-life limitations, it was concentrating on Western & Southern markets till now. With the launch of its fresh products in Delhi, Parag is now entering one of the largest fresh products markets of the country and looks to establish its leadership in this market with its unique products sourced from 100% fresh cow’s milk with focus on health & nutrition.

“vHealth by Aetna” Global Digital Health Care Service launched in India

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(L to R): Dr. Sneh Khemka, President of Population Health, Aetna International along with Manasije Mishra, MD, Indian Health Organisation & Aetna India

 

India is the first market in the world to see the launch of ‘vHealth by Aetna’ (www.aetnainternational.comand is set to become the centre of excellence for global expansion of this service, with subsequent launches planned in other key global markets later this year. The Indian Health Organisation, Aetna International’s fully owned subsidiary in India, plans to have 4 million members in India by 2020, with revenue of INR 300 cr.

‘vHealth by Aetna’ is set to transform health care across the world.  The service is set to give patients a very different experience when they see a doctor, designed so that doctors have extended time with patients, to listen to their concerns, and treat them with courtesy and professionalism.  Consultations are delivered virtually, through a new mobile app, where they can communicate with in-house primary doctors by video call, or by telephone call.  The doctors can prescribe, refer to specialists, and advise on medical concerns.  Not only does this innovative service provide comprehensive, accessible primary health care, it also paves the way for a fully connected care package, reducing the need for hospital visits, and allowing members to manage their own health and keep all their health care records in one place.

As well as the clear benefit of fast access to a doctor from any convenient location, ‘vHealth by Aetna’ is also very cost effective, reducing the need for a physical consultation by an average of 47%.  Patients can rate their doctors immediately, and each doctor is carefully audited to ensure only the highest care, whilst maintaining complete confidentiality.

In India,’ vHealth by Aetna’ will be available at an annual subscription cost of Rs. 2400 for a family of four.  This will entitle members to unlimited primary care consultations, to include the management of chronic conditions, treatment of minor illnesses, advice on alternate treatment options, interpretation of diagnostic reports and guidance to stay healthy. Diagnostic tests can be arranged at the member’s home and medication can be delivered to their door. Doctors will also refer members to appropriate medical specialists at our partner centres at discounted prices where appropriate.

Dr Sneh Khemka, President of Population Health, Aetna International said, “At Aetna International, we believe that new innovations and technology will fundamentally change the way health care is managed and delivered. India has a reputation for rapid acceptance of technology, including smartphones, making it a perfect market for the launch of such an innovative tool, which we believe will revolutionize the primary care system.  The combination of our ‘vHealth by Aetna’ centre, our clinical expertise and our extensive network of medical partners, allows us to provide a uniquely integrated healthcare journey, which we believe will be of enormous benefit to our members.  We are very excited for India to be leading the way with this first launch of ‘vHealth by Aetna’.”

Manasije Mishra, Managing Director, Indian Health Organisation & Aetna India said, “Health care can appear complex and hard to navigate. ‘vHealth by Aetna’ can be a guide and partner in managing your family’s health.”  He continues, “Our doctors are trained and certified as per Swiss tele-medicine standards, and follow robust clinical protocols built by Medgate A.G., a Swiss market leader in tele-medicine for over 15 years.  These protocols, customised for India, enable our doctors to provide evidence based diagnosis and care.  We believe that the resulting clinical quality, together with the breadth and convenience of this service will be unparalleled in the Indian health care market.”

Manulife announces global partnership with World Heart Federation

HONG KONG, CHINA- Today, Manulife has announced the commencement of a new global partnership with the World Heart Federation (WHF) to bolster awareness of cardiovascular disease (CVD) and to increase CVD prevention efforts.

CVD is the leading cause of death around the world, with 17.5 million people dying from CVD, such as heart attack and stroke, in 2015 alone. Many premature deaths from CVD are preventable through lifestyle changes — like diet, exercise and nicotine use — and this new partnership will seek to raise awareness of these avenues to better heart health.

“Manulife sets out to help people achieve their dreams and aspirations. A healthy life is crucial in being able to reach those goals — which is why we believe Manulife has a substantial part to play in promoting good health and active living around the world,” said Roy Gori, President and CEO of Manulife Asia.

Through the course of the partnership, WHF and Manulife will work closely to make a meaningful impact on the health of both customers and communities.

Roy Gori said that the partnership had particular significance to Manulife staff and agents in Asia, with more than three quarters of CVD deaths occurring in low or middle-income nations.

“A lot of communities in Asia are struggling to combat heart attack and stroke within their health systems. More than almost anywhere else, it is vital that we communicate the importance of prevention and lifestyle change here in Asia,” Roy said.

“Like the WHF, Manulife has a vast and vibrant footprint in the region, and we believe we can leverage the good work of the WHF to drive up healthy heart awareness.”

“Our partnership with Manulife will help us continue to build the World Heart Day campaign and generate new awareness of cardiovascular disease,” said Vash Mungal-Singh, Interim CEO, World Heart Federation.

“Most of all, the partnership will aid in giving individuals the information and motivation they need to live longer, healthier lives.”

Manulife will be undertaking a range of activities throughout 2017 to promote a heart-healthy lifestyle throughout its markets, with a goal of tangibly improving the health of its customers, employees and communities.

This partnership is the latest outcome in Manulife’s ongoing commitment to promoting happy, healthy living. It follows the launch of Vitality in North America, ManulifeMOVE in parts of Asia and a series of marathon sponsorships around the world.

Boost launched a three-part digital video campaign with the youth icon Virat Kohli

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Boost, one of GSK’s leading brands in the Health Food Drinks category, has launched a three-part digital video campaign with the youth icon Virat Kohli. With this campaign, the brand intends to take its theme of ‘Play A Bigger Game’ beyond an inspiring message to actually providing kids with an opportunity to prepare to ‘Play A Bigger Game’ by learning it from Virat himself.

 

The video features Virat Kohli preparing a young kid to play a bigger game in his own unique style. This is one of first set of long formbranded digital series created exclusively for kids. The videos are about how Virat coaches a young kid in his own unique & unconventional ways & helps him prepare to #playabiggergame. Boost plans to drive over 10Mn+ views for the #playabiggergame campaign by promoting it across popular digital platforms of YouTube, Facebook & Gaming Apps.

 

Talking about the digital campaign, Prashant Pandey, EVP Marketing, GSK Consumer Healthcare said,

Boost’s energy proposition has been evolving with the times and made to come alive through a great mix of innovative and experience-driven marketing. Last year we had launched a new communication platform called ‘Play A Bigger Game’, in line with the brand purpose of ‘Unleashing the winner in you (kids)’. This platform has worked brilliantly for us in terms of connecting with the core TG of 8-12-year-old kids leading to the best-ever business results. We feel that the platform is so powerful that it can transcend across touch-points to connect with kids across multiple touch-points that are of interest to them.

He further added, “Through our integrated approach module, our creative agency JWT came up with an idea that takes the leverages the platform of Play A Bigger Game to actually help kids prepare to Play A Bigger Game. Hence, we decided to launch the first ever branded digital series with Virat Kohli to engage with kids. The digital trilogy showcases how Virat coaches a young kid in his own unique ways & helps him prepare to Play A Bigger Game.”

He also said, “as part of the campaign, Boost is also calling out kids to share their videos of practice & WIN a chance to train with Virat himself. This is one of the biggest digital campaigns in GSK CH India that aims to connect with consumers through a medium (digital) & genre (long form digital video) that provides the strongest scope of engagement with them. We are confident that this will help in a big way in strengthening the love for Boost amongst kids.

Talking about the association with Boost, Virat Kohli said, “Right since I was a kid, Boost, led by stalwarts like Kapil Dev, Sachin, MS Dhoni, has always been a brand that has inspired kids to unleash the winner in themselves. I have been associated with Boost for over 4 years now & elated that the baton is with me now to continue this journey of inspiring kids to unleash the winner in themselves. The new campaign of #playabiggergame aims to take this journey forward by helping kids on how to prepare for playing big & winning big.”