Luxury salon Headmasters unveiled in South Delhi by Bollywood actress Mahima Chaudhry

Actress Mahima Chaudhry (in between) with Pammy Kaul, creative head, Headmasters (extreme right ) and models at the opening of Headmasters.jpg

Luxury salon Headmasters was unveiled in Defence Colony  area of  South Delhi by Bollywood actress Mahima Chaudhry along with Pammy Kaul, creative director Headmasters and other prominent personalities from Delhi social circle.


Pammy is an internationally acclaimed hair, nails & beauty expert. She is also the makeup artist to a number of Bollywood actresses. Her capabilities have been extensively used as consultant & best practices practitioner by many beauty trade organisations within Europe & India. She received her training from the prestigious Saltash College, Cornwall, UK. She also has member status in various international bodies Guild of Professional Beauty Therapists (MGPBT) UK, International Institute of Healing and Holistic Therapies (IIHHT) UK, International Health and Beauty Council (IHBC) UK etc. Her maiden venture, Scratch, was started to promote the nail services and training in India.


Bollywood actress Mahima Chaudhry has been associated with Headmasters for many years and has supported the luxury spa salon. Mahima specially flew from Mumbai for the opening of the salon in Delhi. Said Mahima, “ Headmasters gives you a satisfying experience every time you walk in and that’s what has been the reason that whenever I am in Chandigarh, I have to go and pamper myself. I wish Pammy and the team all the good wishes and I am hopeful Delhi would also do good as all”.


Headmasters were established in 2002 in Chandigarh with the objective of providing top notch services to its clients when it comes to skin, body and hair. The salon is well known for its safety and high-quality services. The salon has over 150 well-trained professionals and sees approximately 75000 clients a year. The services delivered by Headmasters are of the highest standard and are affordable to students.


Japjap Singh, co-owner of Headmasters Salon, Delhi said, “We are glad to have a talent like Pammy Kaul on board. She conceptualises new looks, colours, trends and techniques endlessly. She has been actively working with the likes of Anthony Whitaker/Sydney, Robert Seah, Tyler Jhonston, and Tracey Hayes among other top-notch designers and hairstylists from across the world.”


Further, Pammy Kaul added, “Today, consumer preference has changed in terms of hair care products and treatments wherein they are looking at international hair care trends and hair designs and aspire to achieve the same. Thus, this coming together of the giants in hair-care business will enable local consumers to experience world-class products and services under one roof.”


Grown In Australia, Made In India a nationwide campaign Woolmark Company’s

The nationwide consumer-facing campaign Grown in Australia Made in India by Woolmark Company will bring to the forefront the farm to fashion journey of Merino wool from Australia to India, and champion both the woolgrowers of Australia, as well as the handloom sector in India. It aims to connect those present across the wool supply chain including brands, manufacturers and the Government of India, while also allowing consumers to be a part of this beautiful journey.

Capturing the stunning view and landscape of a sheep farm in Australia, the campaign film features Indian Wool Ambassador Shravan Reddy with international model Aleyna FitzGerald, exploring the farm while donning chic Merino wool attire. The progressive relationship between brands in India and Australian woolgrowers is a key highlight, as Indian labels such as Manish Malhotra, Dhruv Kapoor, Dhruv Vaish, Nachiket Barve, Ekaco by Rina singh, Rahul Mishra, Troy Costa and brands including Van Huesen, Raymond Ready to wear, Park Avenue, Color Plus, Ambassador shawls, Shinghora, Zeven, Monte Carlo and Louis Philip have all contributed carefully selected fashion pieces for the campaign video. The overarching theme of cross-country linkage comes to the frontline as the stunning background of Australia and its Merino sheep are juxtaposed with Indian brands and talented actor Shravan Reddy.

“A four-month long project that began in Kullu, the Grown In Australia, Made In India highlights the journey of Merino wool from grassroots to a global level, connecting this versatile raw material to India’s rich culture” said Arti Gudal, The Woolmark Company Country Manager India. “This 360° campaign including television, print, outdoor and digital media will be rolled out progressively in the next three months, tying in Australia’s unique Merino wool fibre and passionate woolgrowers with India’s commercial brands, manufacturers and talented local weavers.

“We wish to implement a positive change along the wool supply chain in India and in-turn increase wool consumption in the market. We are also ecstatic to have had the chance to work with the Government of India and gain their support on this campaign.”

“I am honoured to be a part of the Grown in Australia, Made In India campaign as it not only represents – but also develops – a cultural link between the Australian woolgrowers and Indian craftsmen,” commented Shravan Reddy, Wool Ambassador in India. The campaign integrates the different aspects of Merino wool, be it versatility, breathability or functionality with fashion pieces that represent the Indian fashion industry. I am excited to share this enriching experience with consumers.

The media plan for the campaign will begin with in-film advertisements in movie cinemas across Mumbai, Delhi and Bangalore in October and December.

The Splendor of Kashmir by Varuna Anand unveiled “Heirloom Collection”


Ms. Varuna Anand, Founder & Designer, The Splendor of Kashmir unveiled her “Heirloom Collection” an Ethereal Collection of Luxurious Pashmina Shawls in New Delhi. This exclusive collection is endorsed by Ms. Sara Abdullah PilotMr. Sachin Pilot was also present to support his wife’s endeavour!

To promote this endeavor of conserving the age old Heritage of India, the Exhibition was supported by Esteemed High Profile Royal Family Personalities like Shriji Arvind Singh Mewar (The Maharana of Udaipur), Dr. Farooq Abdullah (Former Union Minister, Govt. of India), Jenab Omar Abdullah (Former Chief Minister of J&K) along with other Distinguished Guests & a gathering of Connoisseurs’ & Admirers of the Kashmiri artifact, eagerly waiting for the Private Preview to add to their collection of Masterpieces.

Speaking on the New Heirloom Collection, Ms. Varuna Anand, Curator of the Exhibition said “It is a matter of honor for us to have this collection endorsed by Ms. Sara Abdullah Pilot, who herself is quite keen to promote this dying “Art of Shawl making from Kashmir” and give the craftsmen and weavers the adequate recognition, they so deserve, both within the Country and Overseas too. The Collection emphasizes on recreating the Legendary Splendor of these Timeless Textiles as a Prized Art, worthy to be passed on from one generation to other

The Splendor of Kashmir aims to promote these Pashmina Shawls as a significant piece of Art, Design and Humanitarianism coming from the State of Jammu & Kashmir.


About the Shape launch its new Website

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About the shape, an Image Consultancy that helps and guides people to dress as per their roles, goals, body shape, variations and personal style today, successfully launched its innovative yet user- friendly website. The website will help the organisation to reach people not just locally but globally too.

The modern- age platform offers quick and easy access to essential information and features (with uncluttered design) while offering a more comprehensive understanding of the Company’s value proposition and overall client benefits. It includes easy navigation, regularly updated information and stories with enhance functionality that well meets and exceeds expectations of clients, in and out boundaries.

“Creating this new website and visual identity has been a wonderful experience. We are delighted to present to you our new website. ” said
Megha Saxena, Founder and CEO of About the Shape, “We provide a variety of services including Image Management, personal Shopping, Online Styling, Styling for events, Bridal Trousseau shopping and more. This new website will help us extend these services to more and more people across multiple cities and towns, in a short- span of time”.

Aditya Birla Fashion and Retail Ltd. Tie Up with Khadi and Village Industries

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Aditya Birla Fashion and Retail Ltd. and Khadi and Village Industries Commission, Ministry  of MSME, Government of India today announced a strategic collaboration to strengthen the synergies between the two iconic Indian brands.  This initiative is in line with the Hon. Prime Minister’s vision of promoting ‘Khadi for Fashion’ and hand-woven fabric. The agreement document was exchanged between Ms. Anshu Sinha, CEO, KVIC and Mr. Ashish Dikshit, Business Head, Aditya Birla Fashion and Retail Ltd. in the august presence of Shri Vinai Kumar Saxena, Chairman KVIC, and other dignitaries.


As a part of this strategic partnership, Peter England, leading menswear brand from the fashion brands portfolio of Aditya Birla Fashion and Retail will be among the leading brands to develop an exclusive product line branded as ‘Khadi by Peter England’.


Speaking on this partnership, KVIC Chairman V.K. Saxena said, “Khadi, the heritage fabric of India which was discovered and promoted by none other than Mahatma Gandhi, has grown with passage of time and has come to become a major job provider in rural areas at a very low cost capital investment.  Hon’ble Prime Minister Shri Narendra Modi has given a major boost to Khadi Programme by regularly appealing to the countrymen to buy Khadi and support rural artisans.  This has created a great demand for Khadi and I am happy to inform that the Khadi and Village Industries sale has crossed Rs.50,000 Crore mark during 2016-17. The KVIC – Aditya Birla Fashion and Retail Ltd. convergence is a major initiative to bring Khadi into the branded garments market in a big way with better designs, colours, and style to cater to the youth segment and the high end market. This convergence will provide around 2 lakhs man hours to the Khadi artisans and will definitely bring in much needed professional input in Khadi readymades.”


Commenting on the collaboration, Mr. Ashish Dikshit, Business Head, Aditya Birla Fashion and Retail said, “Our partnership with Khadi & Village Industries Commission is a testimony of our commitment towards innovative and sustainable fashion. Reckoned as ‘Fabric of the Nation’, Khadi is a symbol of self – sufficiency, a versatile fabric that is trendy, with high-fashion appeal in its pure, rustic form. Authentic, Indian products resonate strongly with the Indian consumers and there is an increasing demand for hand-made fabric, that stays true to its roots and exudes simplicity and vogue at the same time. Through our partnership with KVIC, we aim to bring the rich Indian heritage of hand-woven fabric closer to our discerning consumers.”


Elaborating on this strategic initiative, Ms. Anshu Sinha, CEO, KVIC said “KVIC has been taking many new marketing initiatives to promote Khadi and village industries products.  Bulk orders has been received from Corporates, PSUs and Govt. Departments like ONGC, Air India, Ministry of Health, J. K. Cement etc. to develop the market for Khadi and also provide professional expertise in area of designing product development etc. KVIC has developed convergence with major market leaders like Raymond Ltd. and Aditya Birla Fashion and Retail Ltd.   This will be a win win proposition for both the organizations and will bring in sustainable employment to Khadi artisans.”

Hoop Earring Collection by SRS Jewells for the young and young-at-heart

2. Hoop Earrings by SRS Jewells

SRS Jewells makes every woman feel special with their Hoop Earring Collection for the young and young-at-heart. The elegant craftsmanship of the collection ensures that the wearer is a cynosure of all eyes. Graceful and classy in finish, the pieces are perfect accessories for vogue and stylish jewellery lovers that makes every occasion special.

This collection is exclusively conceptualized designs, building an extension of their bestselling designer collection.

According to Mr. Rahul Aggarwal, Director, SRS Jewells, “SRS Jewells, believe in making women feel beautiful and special with Hoop Earrings. Women with both statuses, single and married, can choose from the breath-taking assortment of jewels that will help them express beauty in an alluring fashion.” he added.

The collection is designed for fashion​-forward wo​men, looking to add a classic or contemporary touch to their wardrobe. With eye-catching designs, every piece from SRS Jewells is primed to highlight its wearers’ beauty to a celestial level. With SRS Jewells, you are bound to be the “Belle of the Ball”.

Relaxo announces its new future ready brand identity for young India

Mr. Rakesh Kumar Dua, MD, Relaxo Footwear Pvt. Ltd. inaugrating the new brand logo of Relaxo.JPG

Relaxo Footwears announced its new brand identity by imbibing the wave of positive transformation within its dynamic core. Taking a futuristic step towards progress, the brands new logo reflects the trust and legacy of Relaxo along with the changing needs of the young Indian consumers.

The logo reflects optimism on how Relaxo wants to be perceived in the future. The fresh look carries the hint of existing logo as well as highlights the future ready approach of the brand. The refreshed palette of Berry Blue and Sunny Yellow symbolizes transformation, optimism and positive energy and growth of the brand. With its new look, Relaxo is all geared up to meet the quality and choice expectations of the trendsetting young India.

The new brand identity represents brand’s commitment of building successful business relationships and delivering quality products to the ever evolving customers. It signifies young, contemporary and stylish approach that reflects brand’s personality and incorporates its rich heritage.

Speaking on new corporate identity, Mr. Gaurav Dua, ED – Sales & Marketing, Relaxo Footwears said, “The footwear market is exploding with new global and domestic brands to meet the demands of the young and discerning Indians. Relaxo has a compelling story to inspire generations and believes in evolving with changing times, trends and ideologies of today’s youth. The idea behind new brand identity is to introduce Relaxo as a future ready company in sync with changes and challenges of a new and vibrant India. 

“The new Relaxo visual identity signifies effortless movement towards progress. It represents the positive spirit of Relaxo as an enabler to progress,” he added.

Relaxo brings a fine combination of comfort, style, and workmanship under its popular brands including Sparx, Bahamas, Flite and Schoolmate, which are endorsed by top Bollywood stars like Salman Khan and Akshay Kumar.

Relaxo has a strong retail presence in the country with 261 stores spread across 143 cities in 9 states, where customers can experience and choose from the wide-ranging portfolio for children, men, women and professionals. The brand is expanding its reach aggressively in key target markets in South and West besides its strong presence in Delhi, Haryana, Punjab, UP, Bihar, Jharkhand and North East.