Lay’s MAXX TVC portrays the New Macho Man

The new Lay’s MAXX TVC portrays the new macho man who has the innate style to win over situations effortlessly. The message lies in the treatment of the advertisement starting from the backdrop to the tonality. The TVC showcases the quintessential biker gang showdown set against the backdrop of a suburban pub, with a MAXX…

Discovery Channel’s new series WALKING THE NILE

It’s known as a holy grail in exploration because its sheer length alone contributes to its timeless mystery. The Nile, the planet’s longest river, is a life source to six African countries (Rwanda, Tanzania, Uganda, South Sudan, Republic of Sudan and Egypt) – some of whose names currently are synonymous with danger and conflict. The…