Vivel Celebrates Freedom of Choice

 ITC’s leading personal care brand, Vivel unveils its new impactful TVC integrating the brand’s philosophy of Ab Samjhauta Nahin. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

The new Aloe Vera Soap TVC tells a story of one such choice. A lot of women feel the pressure to behave or dress like men in order to be successful and accepted in work places as equals. The 30 second story encourages women to retain their softness and empathy while being assertive. She rather believes that softness is not her weakness instead her identity and henceforth strength.

The TVC features veteran TV actor Supriya Pilgaonkar and her daughter Shriya Pilgaonkar. The narrative opens with Shriya Pilgaonkar being depicted as the daughter, who is confident of her choices and expresses it in her soft yet assertive way irrespective of circumstances or individuals. She believes in her strengths and is unwilling to dress like men just to fit in.

The TVC introduces a fresh and a more meaningful understanding of confidence that is aimed to make a positive and an emotional connection, and resonates with the product promise of softness in Vivel Aloe Vera soap. The TVC showcases the strength of identity in a woman’s inherent values.

“We are thrilled to have partnered with ITC to bring alive a campaign that is creating a platform for the brand to engage with its consumers in a much more authentic and deeper level. The campaign celebrates the power of choice and highlights the idea, ‘Softness is not my weakness but my identity.’ And it does so by staying positive and inclusive in its approach celebrating the softer side of womanhood.” Ajay Menon, Brand David.

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Genesis Burson-Marsteller Wins Big at the PR Asia Awards 2018 in Hongkong

Genesis Burson-Marsteller, a public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, proved its commitment towards pushing boundaries by winningsevenawards at the prestigious PR Asia Awards 2018 held in Hong Kong on June 13.Genesis Burson-Marsteller, which is now part of Burson Cohn & Wolfe, formed by the February 2018 merger of Burson-Marsteller and Cohn & Wolfe, also won the coveted South Asia PR Campaign of the Year for its campaign for the Mumbai Metro Rail Corporation (MMRC)

 

Congratulating the team on the win, Ms. Ashwini Bhide, Managing Director, MMRCL, said, “We are delighted to have won one of the most prestigious awards in Asia. #MumbaiLifeLine3 was conceptualised to manage Mumbai’s traffic congestion issues and reduce the carbon footprint of the dream city of India. By introducing this campaign, we not only reached out to 5 million hearts of Mumbai but also managed to find a balance between sentiments and rationale. We truly believe, once commissioned, Mumbai Metro Line 3 will be the greenest mass rapid transit system focused on offering a better tomorrow.

 

Elated at the win, Rajat Uppal, National Marketing Head, 93.5 RED FM, said, “As a radio station, we have always strived to support causes which directly affect citizens and provoke mindsets with a social message. We strongly believe in the fact that radio is a powerful medium to reach out to the masses. Thus playing an important role in bringing about a change. Through ‘Mumbai Khadde Mein’ we are proud to say that we successfully created an impact in the city of Mumbai. Being known as a bold and provocative entertainer, we firmly believe that this initiative was indeed Bajaate Raho. This campaign was backed entirely by PR and to win this award is an honour.

 

Jaideep Gokhale, Marketing Communications Director, Region South Asia, East Asia & Oceania at Tetra Pak, said, “We are delighted to have won one of the most coveted awards in Asia, and that too in two categories. For us, Cartons Le Aao, Classroom Banao wasn’t a marketing campaign. It was an extension of 15 years of our work to build the used carton recycling ecosystem from ground zero. It helped us move closer to bringing about a behavioural change leading to more carton collection, repurposed into school desks to build better learning environment for lesser privileged children. And we are very happy that our efforts have been recognised at the PRWeek Asia Awards. Genesis Burson-Marsteller has been an integral part of this journey, and it has been a great experience partnering with them. We would like to thank the jury for recognising our initiative and also congratulate all the other winners for their efforts.”

 

Prathyusha Agarwal, Chief Marketing Officer, ZEEL,said,Zee TV’s fresh articulation of its core brand philosophy – Aaj Likhenge Kal inspired our viewers, the great Indian middle class to draw from their inner strength and take charge of their destinies to achieve the extraordinary found an instant connect with India. The extensive integrated campaign we rolled out to communicate this philosophy was strong viewer understanding and insight-led. We are glad that not only did this deliver brand impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are humbled and happy that Aaj Likhenge Kal’s PR campaign has been the highest delivering campaign in the Hindi general entertainment channels space. Overall, this initiative which cut across functional boundaries has also helped us revive and strengthen Zee TV’s bond with the audience across the country through both content and communication. The positive growth on all brand perception parameters – Top of mind recall, spontaneous awareness, consideration and most preferred channel scores (Source: Kantar Milwardbrown Study – Sept. – Oct. 17) and channel’s resurrection and consistency in maintaining leadership position amongst Hindi entertainment channels post the brand refresh stands testimony to the campaign’s success .”

 

Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marstellersaid, “Consistent focus on creating integrated, idea-driven and result-oriented campaigns and a firm-wide commitment towards pushing boundaries has really proved to be the winning mantra for us. But more than that, it is the trust and the partnership with share with our clients that these awards bear testimony to. Our wins at the PR Asia Awardsrecognise the passion and hard work put in by the teams bear fruit.”

 

The PR Asia Awards are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia-Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward. The Genesis Burson-Marstellerwins at PR Asia come on the back of its success last month at the PRWeek Global Awards wins in the Healthcare category and Best Campaign – Asia-Pacific for the Back to Work campaign for Medela.

Rannvijay Singha becomes Brand Ambassador of online lifestyle media platform “What’s Up Life”

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Gurugram-based online lifestyle media platform What’s Up Life has raised fresh funding from actor and television personality Rannvijay Singha, who also joins the company as its brand ambassador.

Rannvijay’s earthiness, passion, exuberance and effective, yet unassuming demeanor, is what resonates completely with what What’s Up life, entails. The collaboration comes in the wake of WUL raising their first round of funding, a couple of months ago, for future growth and expansion.

As our proud brand ambassadorRannvijay Singha, bytes “ I liked the platform and the way ‘What’s Up Life’ is reaching out to people with their Engaging Content & Events”. Known for hosting a number of MTV Reality Shows, like MTV Roadies, MTV Troll Police, MTV Splitsvilla etc. Rannvijay Singha made his Bollywood debut in Toss: A Flip of Destiny in (2009) and acted in various other bollywood movies like London Dreams, Action Replayy and made his Punjabi cinema debut in 2011 with a film called Dharti.

The Platform curates engaging content over their social media pages, editorials, calendar to keep you updated with all the activities & events across categories. Started as What’s Up Gurgaon, What’s Up Life is present in 5 cities – Delhi , Noida , Gurugram, Kolkata & Hyderabad and today is the largest Lifestyle Media across 3 cities(Gurgaon, Kolkata & Hyderabad) out of 5. They are expanding to Mumbai, Bengaluru, Pune, Chandigarh and Jaipur in the next 6 months.

What’s Up Life, founded by Gaurav H Luthra, (an Alumni from Indian Institute of Foreign Trade), is an Online Lifestyle Media platform to discover exciting new things and places that your city has to offer. One of the first Samaritans in Gurgaon, Gaurav took the onus of creating a platform that would talk about what G-town, as people so lovingly call it, innately encompasses. Gradually, the Platform expanded as a part of his vision.

Gaurav H Luthra the founder said “We are planning to launch ourselves in various other cities & there are also many exciting Events & Product Upgrades lined up. With Rannvijay being there as a mentor cum brand ambassador, You should buckle up for some Excitement & Thrill coming your way”

Venture Garage was the advisor to WUL for the fundraise and also helped in connecting with Ranvijay Singh Singha via their network.

“Strategic investments can provide tremendous firepower especially in the early stages of a venture when the value-addition from the investor’s end matters more than the capital. With Rannvijay onboard the WUL wagon, the business will get a significant boost,” said Vineet Sagar, Managing Partner, Venture Garage

Deepika Padukone dazzles in the new Jaquar Lighting advertising campaign

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Jaquar Lighting, the lighting vertical from Jaquar Group rolls out a captivating advertising campaign with brand ambassador, Deepika Padukone. The new campaign stands out with an artistic and aesthetic idea brought to life in a playful manner with the brand ambassador, whose name is itself a synonym of light and brilliance.

 

Mr. Rajesh Mehra, Promoter & Director, Jaquar Group said, “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 Crores.”

The narrative interestingly weaves in the discovery of Jaquar Lighting’s wide range by Deepika’s character as she follows the ‘light’ cues of a mystery friend! Pegged somewhere on the threshold between a metaphor for life and a product showcase, the idea of how Deepika is led into the light – the light of friends and relationships, as well as Jaquar Lighting’s products. Visualised through the story of discovery where her family and friends want to surprise her by playing a game of turning on lights that lead to a surprise welcome party for Deepika!

Mr. Rajesh Laikh, Executive Vice President, Crescent Communication said, “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”

 

Mr. Ranbir Mehra, Director, Jaquar Lighting added, “Through our second campaign with Deepika, we aim up the ante and showcase the best of our offerings in an unconventional style. Jaquar Lighting offers a holistic solution for all lighting requirements from simple consumer products to complex industrial solutions with an extensive portfolio in each segment.”

 

Jaquar Lighting’s 360-degree marketing campaign will amplify the film targeting mediums across the board including television, print, electronic, outdoor and digital media. The campaign also highlights Jaquar Lighting’s distinctive strengths and design sensibilities.

The brand’s innovative technology combined with its unique support like Light Planning and pan-India customer service to deliver unmatched quality, will catapult them to become market leaders in this category as well.

Delhi-NCR witnessed a euphoric performance by Indian rock band Euphoria at Friday Jam Season 5

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Hindustan Times CyberHub Friday Jam Season 5 kicked off on May 25th with a grand launch event featuring the star cast of Veere Di Wedding and a dynamic performance by Punjabi sensation Guru Randhawa. This was followed by a soulful evening with fusion-rock band Indian Ocean in week 2 and a smashing performance by famous Delhi-origin band Euphoria in its third week.

Winning the heart of the country since 1988, the band Euphoria thrilled the crowd with an electrifying performance yet again with their hit tracks.

Palash Sen, lead singer of Euphoria said, “We are bringing happiness, entertainment and lots of dhoom for the people of Delhi and Gurugram. Coming to Friday Jam is like coming back to your family all over again. So, the excitement is even more. I am very happy, as this is the time when we are trying to bring our music out to the people. We have realized over the years that it’s very difficult for major labels to support non-film music. Now we are doing it single-handedly and on our own.” He added.

The jam engaged a large number of people at DLF Cyber hub Amphitheatre with evergreen tracks such as Dhoom, Maaeri, Rok Sako To Rok Lo, Aana Meri Gully, and Mehfuz among others.

 “HT Friday Jam is not just a concert for us, it is a jam featuring Euphoria and all Euphorians. The audience and the band are going to be part of one big jam session, where boundaries vanish and we all are together as one.  There are no age barriers or social differences and everyone is invited to this party. We are pumped up for a euphoric Friday.” said Sen before the live concert.

Puneet Uppal, AGM Marketing, Hindustan Times said, “Friday jam is one of the most loved music festivals of Delhi-NCR. Every year, we raise the bar and present a blend of musical genres such as Bollywood, Fusion, Alternative and Sufi among others. We deliver over 50,000 eyeballs to a brand and give marketers the opportunity to create exciting experiences for the audience through our platform.”

Below are the upcoming performances at Friday Jam season 5:

15th June – Nasya

22nd June – Tarkash

29th June – Neha Kakkar & Bismil

Breaking Point: Indian Air Force Academy starting 4th June on Discovery Channel

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Discovery Channel launching a special series on the Air Force Academy as a part of its extremely popular Breaking Point franchise. The new series gives a never seen before look into the training imparted at India’s premier Air Force training institution – Air Force Academy located at Dundigul, Hyderabad which is instrumental in shaping the future Air Warriors.

Breaking Point: Indian Air Force Academy was launched at a press conference in New Delhi in the presence of senior officials from Indian Air Force and Discovery Communications India. Air Marshal Amit Tiwari VMCommandant Air Force Academy, presided over the function.

Breaking Point: Indian Air Force Academy, packed with emotions including grit, pride, fear and utmost patriotism, captures the life of 4 cadets – Mudit Tewari, Priya Sharma, Amogh Bhandralia and Kartik Thakur – who are in various stages of their training at the Academy.

The 4-episode series of Breaking Point: Indian Air Force Academy will premiere on Discovery Channel every Monday starting June 04 at 9:00 pm and on Veer by Discovery, India’s first dedicated military channel, available on JIO TV and YouTube.

The telecast of Breaking Point series on Air Force Academy follows the successful premier of the series on Indian Submariners earlier this year which has delivered impressive results – notching unduplicated reach of 1.7 crore* over the past two months (March 19-May 22) on Discovery channel and more than 59 lakh cumulative views on Veer by Discovery.

Breaking Point: Indian Air Force Academy has attracted marquee advertisers including Mahindra XUV 500 as a Co-presenting Sponsor; Co-powered by Airtel 4G andVIVO Mobiles while Blue Star Air Conditioning and Fortune VIVO are onboard as Associate Sponsors.

Speaking on the occasion, Air Vice Marshal SP Dharkar AVSM, Assistant Chief of Air Staff (Training), said, “The Breaking Point series on Discovery channel has emerged as the go-to series for all defence enthusiasts across the country. We are delighted to work with Discovery as we aim to a) inspire the youth of India to look at the Air Force as a career opportunity and b) inspire our countrymen, offering a never-seen-before insight into the life of an Air Force officer; their journey from a cadet to a Flying officer; the efforts they put in to flying the fighter jets and defend the nation when needed.”

“The Breaking Point series has clearly emerged as break through programming here in India. We are aiming to break the 2 crore unduplicated reach benchmark with Breaking Point: Indian Air Force Academy,” said, Zulfia Waris, Vice-President & Head, Premium & Digital Networks, Discovery Communications India. “The journey from civilian to earning your wings is tough and nerve wracking. Each stage of this course has its own story, its own trials and tribulations and Discovery gives you an all-access pass to witness these transformations.”

Burson Cohn & Wolfe (Genesis Burson-Marsteller) won two awards at coveted PRWeek Global Awards 2018 in London

Burson Cohn & Wolfe (Genesis Burson-Marsteller), a leading public relations and public affairs consultancy  won two awards at the coveted PRWeek Global Awards 2018 held in London last evening. These were for the Healthcare category as well as Best Campaign – Asia-Pacific. The awards were for its campaign Back to Work for Medela India.

The PRWeek Global Awards is the third global win that this campaign has won for the firm, after winning World’s Best Campaign – Healthcare at the ICCO Global Awards and ranking 9th among the Top 40 campaigns at the Global SABRE Awards. The campaign has also won awards at the Asia-Pacific and India levels.

Commenting on the win, Emilie Moulard – Managing Director, Medela India said “The PRWeek Global Awards are one of most coveted awards, and we are extremely proud and happy on our win for the Back to Work campaign. At Medela, we strongly believe that mother’s milk is the first and best nutrition for the child and therefore we actively advocate the uptake of breastfeeding among mothers. The Back to Work campaign is at the centre of both our vision and mission of supporting new mothers through their breastfeeding journey. Winning an award for this campaign gives us great pride. We are grateful to the honourable jury for recognising our initiatives in encouraging and enabling mothers to take the breastfeeding decision.”

Prema Sagar, Vice Chair, Burson-Marsteller Asia Pacific & Founder, Genesis Burson-Marsteller, said “The creativity and result-orientation that our teams bring to their work is visible in the accolades that we have received at the PRWeek Global Awards. The Back to Work campaign gave our team an opportunity to be more for our client by pushing boundaries and finding a uniquely creative solution for the ask. It has won several awards for us last year and we are delighted that it continues to shine for the difference it made for the client. We thank the jury for the recognition and Medela for their continued support and faith in our work and expertise.”

The PRWeek Global Awards shine a spotlight on communicators and agencies and their work from across the world as they define cutting-edge thinking and drive the public relations and communications industry forward.