MIW FOUNDATION and Malabar Gold and Diamonds provides Free Ration to daily wage laborers in Delhi for Past Many Days



Amidst the lockdown caused by the COVID-19 pandemic, a leading NGO of India MIW FOUNDATION ( Mission India Welfare) and Malabar Gold and Diamond, Karol Bagh, Delhi  providing free Ration as well as distributing masks and sanitizers for contractual workers from metro cities and daily wagers struggling due to the financial constraints.

“The COVID-19 pandemic has disrupted the lives of all, especially the marginalized section of the society. As a responsible organization, we are committed to aiding them at this unprecedented time. This is a small step in our efforts to make lives brighter for the underprivileged,” said Mr. Bhaskar Verma, President, National Grievance Cell, MIW FOUNDATION.

“Malabar Gold & Diamonds is in a constant strive to help as many heads as possible during this hard time faced by the country. The firm is strengthening its CSR activities in Delhi and the North region. Over 1000 kits is been distributed during the first phase of distribution and is coming up with more.” Mr. M.P Ahmed,Chairman, Malabar Group added.

The ration comprises essential items such as two kinds of pulses, flour, rice, tea, salt, red chilies, soap, sugar, detergent, and toothpaste. Social distancing was duly followed in distribution with white circles being earmarked at an adequate distance for each individual.

Masks and sanitizers were also distributed to the needy and the organization is sensitizing them to wear masks and use sanitizers to reduce the transmission risk of the disease.

“With the COVID-19 pandemic, the entire world is going through challenging times indeed. It has resulted in global chaos and loss of thousands of lives. Governments across the world have been deploying measures and solutions to tackle the pandemic. In such an unprecedented and crucial situation, it is pertinent that we stand strong and show the best of humanity to combat this battle. Said Mr. Sanjay Sharma , Trustee MIW FOUNDATION and Promoters of MALABAR GROUP.

Ram Lagan, one of the beneficiaries, said: “We are unable to get work due to the lockdown. In such a situation, we are struggling to make ends meet. I would like to thank  MIW FOUNDATION for their support at this critical juncture.”

I am Generation Equality: Realizing Women’s Rights by Neha Bagaria, Founder & CEO, JobsForHer

This is a call for equality that has been brought to light over the past couple of decades. The magnitude of the problem in corporate India has opened the doors to a dialogue on processes to increase the participation of women in the workplace across levels and verticals. Working women and men deserve to be treated equally and with dignity. Diversity and inclusion will be the call to action for India Inc. for the next decade and increasing the number of women in leadership roles. 


Regardless of the size of the company, the importance of diversity and inclusion in the workplace has been recognised and accepted by corporate India. This has led to greater investments in increasing the percentage of women with buy-in from top management — an important step towards achieving gender parity at all levels of an organisation. 


Training and sensitisation are important measures that companies should invest in to enable their employees — both men and women — to understand biases and the importance of having more women in the workplace”. 

Human Rights are our ultimate tool to help societies grow in freedom

Following are UN Secretary-General António Guterres’ remarks to the Human Rights Council: “The Highest Aspiration: A call to action for Human Rights” Geneva on 24 February:

I would like to start by expressing my appreciation and admiration for the work being carried out by High Commissioner Michelle Bachelet and her Office.

Her personal history… her understanding of what it means for a society and an individual to suffer human rights violations… and her experience in advancing human rights as a world leader…

All of this gives her a unique and vital voice.

I have come to the Human Rights Council — the fulcrum for international dialogue and cooperation to advance all human rights – to launch a Call to Action.

And I have come now – during this 75th anniversary year of the United Nations – because human rights are under assault.

I want to begin where human rights begin — with a core understanding.

Human rights are about the dignity and worth of the human person.

They expand the horizons of hope, enlarge the boundaries of the possible, and unleash the best of ourselves and our world.

Human rights are our ultimate tool to help societies grow in freedom. To ensure equality for women and girls. To advance sustainable development. To prevent conflict, reduce human suffering and build a just and equitable world.

As the Universal Declaration of Human Rights proclaims, human rights are “humanity’s highest aspiration”.

Progress in one corner of the globe nourishes progress in another.

I have seen it.

And I have lived it.

I grew up under the Salazar dictatorship in Portugal and did not experience democracy until I was twenty-four years old.

I saw the dictatorship oppress not only its own citizens, but also people under colonial rule in Africa.

But it was the human rights struggles and successes of others around the world that inspired us.

Over the decades, the efforts of many have ushered in massive human rights gains on all continents.

Colonial rule and apartheid were overcome. Dictatorships have fallen. Democracy has spread.

Landmark covenants spell out the full range of civil, cultural, economic, political and social rights.

A robust treaty-based system is in place, along with special procedures and accountability mechanisms.

One billion people have been lifted out of poverty in a generation.

We have seen big advances in access to drinking water – and big declines in child mortality.

And all our societies have benefitted from human rights movements led by women, young people, minorities, indigenous peoples and others.

Yet, human rights today face growing challenges.

No country is immune.

We see civilians trapped in war-torn enclaves, starved and bombarded in clear violation of international law.

Human trafficking affecting every region in the world, preying on vulnerability and despair.

Women and girls enslaved, exploited and abused, denied the opportunity to make the most of their potential.

Civil society activists tossed in jail, and religious and ethnic minorities groups persecuted, under overly broad definitions of national security.

Journalists killed or harassed for seeking only to do their jobs.

Minorities, indigenous people, migrants, refugees, the LGBTI community vilified as the “other” and tormented by acts of hate.

We also see global hunger on the rise and and youth unemployment at alarming levels.

A new set of challenges is arising from megatrends such as the climate crisis, demographic change, rapid urbanization and the march of technology.

People are being left behind. Fears are growing. Divisions are widening.

Some leaders are exploiting anxieties to broaden those gaps to the breaking point.

A perverse political arithmetic has taken hold: divide people to multiply votes.

The rule of law is being eroded.

In so many places, people are rising up against political systems that fail to take them into account and economic systems that fail to deliver prosperity for all.

In the face of these tensions and tests, there is an answer: Human Rights.

Human rights are the birthright of every person and in the interests of every country.

They ensure stability. They build solidarity. They promote inclusion and growth.

They must never be a vehicle for double standards or a means to pursue hidden agendas.

Sovereignty remains a bedrock principle of international relations. But national sovereignty cannot be a pretext for violating human rights. We must overcome the false dichotomy between human rights and national sovereignty. Human rights and national sovereignty go hand in hand.

The promotion of human rights strengthens States and societies, thereby reinforcing sovereignty.

Our enduring challenge is to transform the ambitions of the Universal Declaration into real-world change on the ground.

That is why my Call to Action is to the UN family itself, to Member States, to parliamentarians, to the business community, to civil society and to people everywhere.

We have to fully mobilize the diverse capacities of the United Nations.

Let me also underscore a fundamental point: just as we must not discriminate between people, we cannot pick and choose among human rights.

It would be a mistake to diminish economic, social and cultural rights. But it would be equally misguided to think that those rights are sufficient to answer people’s yearning for freedom.

For our part, as a United Nations family, a culture of human rights must permeate all we do.

Indeed, when we push for a surge of diplomacy, we are reducing human suffering and promoting human rights.

When we press for climate action, we are advancing intergenerational justice and promoting human rights.

When we call out the rise of racism, white supremacy and other forms of extremism and issue the first-ever UN system-wide plan of action to combat hate speech, we are upholding human rights.

Human rights are part of the very identity of the United Nations.

That means we must deploy a diverse toolbox of actions depending on situation and context.

At times we will work hand-in-hand with Governments and other stakeholders, providing technical support to build national human rights institutions and guide the national application of international norms and standards.

At other times we will speak out, identifying both violations and violators.

At still other times we will work behind the scenes.

There is a place for each of these approaches, and often all three at once.

The ultimate test is not the headlines we generate or the catharsis of public critique.

Success must be measured by the yardstick of meaningful change in people’s lives.

Our Call to Action singles out seven areas where concerted effort can achieve a quantum leap in progress or avert the risk of backsliding.

Allow me to briefly outline each.

First, rights at the core of sustainable development.

Human rights permeate the 2030 Agenda for Sustainable Development.

The vast majority of the goals and targets correspond to legally binding human rights commitments made by every Member State.

When we help lift people out of abject poverty – when we ensure education for all, notably girls – when we guarantee universal health care — when everyone has equal access to opportunity and choice, we are enabling people to claim their rights and upholding the core pledge of the 2030 Agenda to leave no one behind.

This promise obliges us to tackle all forms of inequality and eliminate all forms of discrimination.

Nobody’s prospects in life should be determined because of age, gender, how they look, where they live, how they worship or who they love.

We also must focus on the needs and experiences of young people, people living with disabilities, minorities, indigenous communities, refugees, migrants and other groups facing specific challenges.

A human rights-based approach, oriented around peaceful and just societies and respect for the rule of law, delivers development that is more lasting and inclusive.

Today I call on all countries to put human rights principles and mechanisms front and centre in implementation of the Sustainable Development Goals – including by creating wide avenues for civil society participation.

Second, rights in time of crisis.

Human rights face few greater tests than when conflicts erupt, terrorists attack or disaster strikes.

International human rights, refugee and humanitarian law can restore a measure of humanity in even the darkest moments.

Let me also underscore that even necessary efforts to combat terrorism must not compromise human rights. Otherwise, counter-terror actions will be counter-productive.

This Call to Action recognizes that respect for human rights is an essential crisis prevention mechanism.

But when prevention falls short and violence is rampant, people need protection.

To ensure the effectiveness and coherence of UN action, we will draw on extensive work in the field and develop a common agenda for protection that will apply to the United Nations family.

This agenda for protection will take full account of differences in age, gender and diversity among the people we serve.

It will further focus on the protection of minorities and the rights of indigenous peoples.

And it will build on important initiatives such as Human Rights Up Front– enhancing human rights analysis and expanding the presence of Human Rights Advisors within UN Country Teams.

Meanwhile, we will continue to engage with the Security Council and other UN bodies to raise awareness, prevent crises, protect people and ensure accountability, including through international criminal courts and other mechanisms for global justice. These are also vital instruments in the prevention of genocide and other atrocity crimes.

Third, gender equality and equal rights for women.

Human rights will never be realized without the human rights of women.

Yet in this year in which we mark the 25th anniversary of the Beijing Platform of Action, we see a pushback against women’s rights, alarming levels of femicide, attacks on women human rights defenders, and the persistence of laws and policies that perpetuate subjugation and exclusion.

Violence against women and girls is the world’s most pervasive human rights abuse.

We also continue to see chronic stagnation in women’s participation in political leadership roles, peace processes and economic inclusion.

The gaps may vary but the roots and reasons are the same: power.

For millennia, women have been systematically silenced, marginalized and ignored.

Policies and laws have been shaped largely through the experiences of only half of humanity.

We need a shift in our way of thinking, so that we consciously build socio-economic, governance and security systems that work for all.

As one noted expert wrote: “If women are not perceived to be fully within the structures of power, surely it is power we need to redefine rather than women.”

That work starts within. On January 1st — for the first time in UN history — we achieved gender parity across our senior-most ranks of full-time Under- and Assistant-Secretaries-General – 90 women and 90 men.

We pledge to reach gender parity throughout the UN system at all levels by 2028, apply a gender perspective to everything the United Nations does, strengthen our push for gender equality across the board, and better track and set benchmarks on funding for gender equality.

Today, I call on every country to support policies and legislation that promote gender equality, repeal discriminatory laws, end violence against women and girls, ensure sexual and reproductive health and rights, and strive for women’s equal representation and participation in all spheres.

Fourth, public participation and civic space.

Civic space is shrinking around the world. And as that space shrinks, so, too, do human rights.

Repressive laws are spreading, with increased restrictions on the freedoms of expression, religion, participation, assembly and association.

Journalists, human rights defenders and environmental activists — especially women — are increasingly threatened at a time when they are critically needed to ensure accountability.

New technologies have helped civil society networks grow, but they have also given authorities unprecedented ability to control movements and curtail freedoms.

The United Nations simply could not do its work without the active engagement of civil society.

We are ramping up our efforts for more systematic inclusion of civil society voices in United Nations bodies and agencies, with special attention to women’s rights organizations and young people.

And we will design a system-wide strategy to promote and protect civic space and step up efforts to empower civil society.


Fifth, the rights of future generations.

The climate crisis is the biggest threat to our survival as a species and is already threatening human rights around the world.

This global emergency highlights how the rights of succeeding generations must figure prominently in decision-making today.

It threatens the very survival of some Member States, especially small island developing countries.

Our children and grandchildren will enjoy far fewer of their fundamental rights if we do not act. And we can already hear them through the courageous voices of young people today.

Our Call to Action will build on the September climate summit — including the youth climate summit — to push for climate action and the right to a safe, clean, healthy and sustainable environment.

We will create space for young people to not simply speak – but to participate and shape decisions that will affect their future.

Sixth, collective action.

This Call to Action situates human rights at the heart of the collective action we need to address today’s crises.

Multilateralism must be more inclusive, more networked, and place human rights at its core.

We will seize every opportunity to engage with different stakeholders, particularly Member States, on human rights and humanitarian concerns, including enhanced support to vital human rights institutions.

We will strengthen our efforts to build capacities and bolster state institutions and civil society organizations.

We will continue to engage in frank dialogue in the Security Council, in the General Assembly, and in the Human Rights Council, as well as bilaterally and at the regional level.

The Universal Periodic Review is a critical tool of engagement in our country-level work. We have many good practices and successful experiences — even in the most difficult circumstances. We pledge today to step up our efforts.

I will soon issue new practical guidance to every UN country leader around the world to strengthen our platforms of cooperation to address human rights challenges utilizing the power and potential of the Universal Periodic Review.

In all we do, we pledge to increase our support to Member States in building their own human rights institutions and make fuller use of UN human rights tools as a basis for meeting the challenges of today and tomorrow.

Seventh, and finally, new frontiers of human rights.

The digital age has opened new frontiers of human welfare, knowledge and exploration.

Yet new technologies are too often used to violate rights and privacy through surveillance, repression and online harassment and hate. They are also used by terrorists and human traffickers.

Advances such as facial recognition software, robotics, digital identification and biotechnology, must not be used to erode human rights, deepen inequality or exacerbate existing discrimination.

The independent High-level Panel on Digital Cooperation has pointed the way to a world in which everyone benefits from profound advances and new frontiers.

To that end, we will advocate for the application of human rights online and for effective data protection, particularly for personal and health data.

Work with the private sector will be crucial.

We will also strive to strengthen vital global bodies such as the Internet Governance Forum.

And we must ensure that autonomous machines are never given lethal capacity outside human judgment or control.

I repeat my call for a global ban on lethal autonomous weapon systems.

I am determined to put the full weight of my office and the United Nations family behind the Call to Action we launch today, fully supporting the vital work of the High Commissioner for Human Rights We will also strengthen the already close collaboration between my office and the Office of the High Commissioner for Human Rights to ensure that we live up to the commitments.

I ask all of you to join us in answering the call – for people and planet.

People across the world want to know we are on their side.

Whether robbed of their dignity by war, repression or poverty, or simply dreaming of a better future, they rely on their irreducible rights – and they look to us to help uphold them.

Human rights – civil, cultural, economic, political and social — are both the goal and the path.

Let’s work together to realize humanity’s highest aspiration — all human rights for all people.

Thank you.

Conservation of Migratory Species of Wild Animals concluded in Gandhinagar, India


The Thirteenth Meeting of the Conference of the Parties to the Convention on the Conservation of Migratory Species of Wild Animals (CMS COP13) concluded today in Gandhinagar, India with the adoption of a number of significant resolutions and decisions to address the conservation needs and threats facing migratory species around the globe.


CMS COP13 was the first of a series of international nature-related meetings in 2020, which will culminate in the UN Biodiversity Conference at the end of this year, when a new global biodiversity strategy for the next decade will be adopted – the Post-2020 Global Biodiversity Framework.


CMS Executive Secretary Amy Fraenkel said: “With COP13, the important role of CMS in protecting nature around the world has been strongly embraced. CMS is uniquely positioned to address the conservation of migratory species and their habitats, and to contribute to reversing the trends of species and biodiversity loss worldwide.”


CMS COP13 was the largest ever in the history of the Convention, with 2,550 people attending including 263 delegates representing 82 Parties, 11 delegates from 5 non-Party countries, 50 representatives from United Nations agencies, 70 representatives of international NGOs, 127 representatives of national NGOs and over 100 members of both national and international media.


Ten new species were added to CMS Appendices at COP13. Seven species were added to Appendix I, which provides the strictest protection: the Asian Elephant, Jaguar, Great Indian Bustard, Bengal Florican, Little Bustard, Antipodean Albatross and the Oceanic White-tip Shark.


The Urial, Smooth Hammerhead Shark and the Tope Shark were listed for protection under Appendix II, which covers migratory species that have an unfavourable conservation status and would benefit from enhanced international cooperation and conservation actions.

New and extended Concerted Actions with targeted conservation plans were agreed for 14 species. For a full list of Concerted Actions, please click here.


CMS COP13 also adopted the Gandhinagar Declaration, which will send a message to the first negotiating session of the Open-ended Working Group on the Post-2020 Global Biodiversity Framework convening in Rome next week. The Declaration calls for migratory species and the concept of ‘ecological connectivity’ to be integrated and prioritized in the new Framework, which is expected to be adopted at the UN Biodiversity Conference in October.


The first ever report on the Status of Migratory Species, presented to CMS COP13, shows that despite some success stories, the populations of most migratory species covered by CMS are declining. COP13 agreed that a more comprehensive review should be undertaken to better understand the status of individual species and the main threats they face.


“The initial status report has been a real wake up call for the Convention, and Parties recognized, the importance of a more thorough analysis. CMS COP13 has given a clear mandate to prepare a flagship report on the status of migratory species which will give us a better idea of what is happening on the ground, and also provide a much needed tool for understanding where we need to focus our work,” Ms. Fraenkel said.


The COP also agreed on a number of cross-cutting policy measures to address threats to migratory species:


• Integrate biodiversity and migratory species considerations into national energy and climate policy and promote wildlife-friendly renewable energy;

• Strengthen initiatives to combat the illegal killing, taking and trade of migratory birds;

• Mitigate the impacts of linear infrastructure such as roads and railways on migratory species;

• Address the unsustainable use of aquatic wild meat;

• Undertake a review of bycatch levels of sharks and rays, and further implement bycatch mitigation measures for marine mammals in national fishing operations;

• Deepen our understanding of the importance of animal culture and social complexity for the conservation of endangered species;

• To investigate possible trade in CMS Appendix I species and the implications for their conservation status.


Three CMS Ambassadors – for terrestrial, avian, and aquatic species – were named at the re-launch of the CMS Ambassadors Programme: the internationally renowned conservationist Ian Redmond OBE (for terrestrial), award-winning explorer and environmentalist Sacha Dench (for avian), and Indian actor and environmental activist Randeep Hooda (for aquatic). They will help raise awareness about the important work of CMS and the plight of migratory species.


Seven Migratory Species Champions were recognized during a special high-level event on the eve of the conference. Under the Champion Programme, Germany, India, Italy, Monaco, Norway, the European Commission, and the Environment Agency – Abu Dhabi were acknowledged for their generous contributions to CMS initiatives. These range from wildlife conservation in Africa to the implementation of measures to preserve marine life.


Environment Agency – Abu Dhabi (EAD) and CMS extended their decade-long partnership protecting Dugongs, African-Eurasian birds of prey and other migratory animals of regional 3


importance. A donor agreement was signed during a high-level event on the opening day of COP13.


Ethiopia joined the CMS Memorandum of Understanding on the Conservation of Migratory Birds of Prey in Africa and Eurasia (Raptors MOU). Ethiopia is a strategically important country for the conservation of migratory birds of prey given its location across the East African flyway, a significant migration route for millions of birds of prey. In addition, the Sharks MOU has two more cooperating organizations – Divers for Sharks and the Save Our Seas Foundation.


Two sets of commemorative stamps were issued at COP13. A special set of UN stamps featuring endangered migratory species was the result of a collaboration of the United Nations Postal Administration (UNPA), the Convention on Migratory Species (CMS) and the Convention on International Trade in Endangered Species (CITES). During the opening ceremony on Monday, the Government of India also issued a special stamp edition featuring the Great Indian Bustard – the mascot of COP13.


This was the first CMS COP to be inaugurated by a host-country Head of Government. In his opening address, Indian Prime Minister Narendra Modi noted that the conservation of wildlife and habitats has long been part of the cultural ethos of India


India, as COP13 host, will assume the role of COP Presidency for the next three years. Prime Minister Modi pledged to focus on the conservation of migratory birds along the Central Asian Flyway, and announced the establishment of an institutional facility for undertaking research and assessment of the conservation of migratory birds, the conservation of marine turtles, reduction of pollution from micro-plastic and single-use plastic, transboundary protected areas, and sustainable infrastructure development.


He also highlighted some of the country’s efforts in wildlife conservation including for the emblematic Tiger, Lion, Asian Elephant, Snow Leopard, Greater One-horned Rhinoceros, and the Great Indian Bustard.


“The Government of India and the State of Gujarat have been outstanding hosts of CMS COP13,” Executive Secretary Fraenkel said. “The spirit of ‘Athithi Devo Bhava’ has been felt by all delegates attending the conference and its underlying message – which was also captured in the COP13 theme – will now resonate from Gandhinagar into the world: Migratory species connect the planet and together we welcome them home!ERX5x9vW4AEaghi

Bobble launches GIFs, and Stickers expressing and celebrating ‘Modi-Trump’ and US



On President Donald Trump and his wife Melania visit, Bobble AI has launched a special series of GIFs, and Stickers expressing and celebrating US – India ties on its Indic keyboard to mark the visit of US President Donald Trump to India. The new set of Stickers and Gifs features Trump in Indian style, enabling personalization as specific to the user which makes the conversations more fun to delve in with. What’s more intriguing about these set of features is that these stickers have the Trump caricature designed in a Desi style which becomes specific to the Indian entity. Now when talking about Trump in conversations; one does not have to just fill in with words, but with a touch of expression users will have numerous stickers to choose from and can make their chats more expressive and colourful.

On the special series Ankit Prasad, Founder & CEO, Bobble AI said, “We at Bobble are committed to making mobile chats interesting and expressive for our users. Being a consumer-centric brand we have always added features basis trending topics. The new set of Trump-inspired Gifs, and Stickers will add a lot of personality and style to the related online conversations.”

UN SDG Report: Countries embrace efforts to achieve Sustainable Development Goals amid mounting global challenges

A fast-changing climate, conflict, inequality, persistent pockets of poverty and hunger and rapid urbanization are challenging countries’ efforts to achieve the Sustainable Development Goals (SDGs), according to a UN report launched in New York on 20 June 2018.

The Sustainable Development Goals Report 2018 found that conflict and climate change were major contributing factors leading to growing numbers of people facing hunger and forced displacement, as well as curtailing progress towards universal access to basic water and sanitation services.

For the first time in more than a decade, there are now approximately 38 million more hungry people in the world, rising from 777 million in 2015 to 815 million in 2016. According to the report, conflict is now one of the main drivers of food insecurity in 18 countries. In 2017, the world experienced the costliest North Atlantic hurricane season on record, driving the global economic losses attributed to the disasters to over $300 billion.

At the same time, the Report found that more people are leading better lives than they were just a decade ago. The proportion of the world’s workers living with their families on less than 1.90 per person a day declined significantly over the past two decades, falling from 26.9 per cent in 2000 to 9.2 per cent in 2017.

The under-five mortality rate dropped by almost 50 per cent and in the least developed countries, the proportion of population with access to electricity has more than doubled between 2000 and 2016. However, in 2015, 2.3 billion people still lacked even a basic level of sanitation service and 892 million people continued to practice open defecation. In 2016, there were 216 million cases of malaria compared to 210 million cases in 2013 and close to 4 billion people were left without social protection in 2016.

The SDG Report presents an overview of progress toward achieving the Goals, which were unanimously adopted by countries in 2015.

UN Under-Secretary-General for Economic and Social Affairs Liu Zhenmin said “Transitioning towards more sustainable and resilient societies also requires an integrated approach that recognizes that these challenges–and their solutions–are interrelated.”

As the global community moves forward to achieve the SDGs and address existing challenges, reliable, timely, accessible and disaggregated data is critically needed. This requires technology and innovation, increased resources and political commitment to build strong data and statistical systems in all countries.

Other findings of the Report include:


  • Rates of child marriage have continued to decline around the world. In Southern Asia, a girl’s risk of marrying in childhood has dropped by over 40 per cent between 2000 and 2017.
  • Nine out of 10 people living in cities breathe polluted air.
  • In 2016, the absolute number of people living without electricity dropped below the symbolic threshold of one billion.
  • Land degradation threatens the livelihoods of over one billion people.

Statewide Awareness campaign against Child Sexual Abuse, ‘Paree Pain Katha Tiye’

The 15-day statewide awareness campaign against child sexual abuse, ‘Paree Pain Katha Tiye’ (A word for little angel) led by the Odisha Police in collaboration with UNICEF, came to a close today.

Sh. Prafulla Samal, Minister WCD, SSEPD and MSME, Sh. Ashok Chandra Panda, Minister Tourism and Culture, Sh. Sashi Bhusan Behera, Minister of Finance GoO, Sh. Rakesh Srivastava, IAS, Secretary, MW&CD GoI, Sh. R. Balakrishnan, IAS, Development Commissioner, Dr. Rajendra Prasad Sharma, IPS, Director General of Police, Dr Yasmin Ali Haque, UNICEF Representative in India and senior police officers were present at the occasion. Also present were elected representatives, UNICEF officials, development partners and members from civil society.

Sh. Sashi Bhusan Behera, Minister of Finance, said that the campaign has set an example not just for the state but the entire nation that emphasizes that each one of us has a social responsibility.

Sh. Prafulla Samal, Minister, WCD, SSEPD and MSME highlighted the efforts of the government to protect rights of women and children in the state. Stating that it is a joint responsibility of all departments to ensure that all citizens are safe and in this regard it is a beginning of collaborative efforts to take the campaign to the next phase.

Sh. Ashok Chandra Panda, Minister Tourism and Culture said that the Department of Culture will continue to support the issue through the involvement of folk artists federation. These efforts are worthy as they build confidence between the police and the citizens.

Sh. R Balakrishnan, Development Commissioner congratulated the Odisha police and UNICEF on the campaign on an issue that continues to be a priority for the state government. He emphasized the need for collective introspection to understand why child sexual abuse takes place and to continue the conversations at all levels.

Mr. Rakesh Srivastava, IAS, Secretary MWCD, Government of India, congratulated the Odisha Police for taking lead in such a campaign. Quoting data from National Crime Records Bureau he said that that every 15 minutes a child is sexually abused in the country with profound consequences for the child and the family. He emphasized the role that panchayats can play in reducing such incidents together with child protection committees.  He added that the POCSO Act is being amended to make it more gender neutral as young boys too are at risk of sexual abuse.

Dr. Rajendra Prasad Sharma, IPS, Director General of Police, Odisha expressed his happiness for resounding success of the campaign. He thanked UNICEF, the SsP and other senior police officers and different stake holders for their help in making the campaign successful. While narrating the scale and enormity of the campaign Dr. Sharma informed that in last two weeks 1300 structured community interactions were held across the state. People from all regions and communities whole heartedly participated in the programme. He informed that gathering that though the intensive two weeks campaign comes to end today, the mission will continue in different forms. State Police has chalked out programme for this purpose which will be implemented in coming days.

Speaking at the function Dr Yasmin Ali Haque, UNICEF Representative in India, congratulated the efforts made by the police in raising this issue. She said that the Paree Paein Katha Tiye campaign has built trust between police and communities and importantly, has broken the silence and taboo around the issue. She hoped that the entire country embraces the bold example set by the Odisha police and make any form of violence against children unacceptable.

In the two-week period from May 28 to June 15, 2018, the 15 ‘Paree Express’ covered all the 30 districts of the state, covering 40,487 KMS reaching approximately 11,73,947 people in more than 1,300 locations. It involved influencers from all walks of life including elected representatives, film and TV personalities, religious leaders, NGOs, school children, frontline functionaries, youth, SHG members and media.

The online campaign through the Odisha Police Facebook and Twitter handles reached more than 13.16 lakh people across the state and outside. The official campaign hashtag #SaveParee trended nationally for 3 hours on Twitter on the day of the launch and reached over one crore people across the country and beyond.

Specially created posts, influencer videos and updates from the field along with #SaveParee and #ENDviolence hashtags were used.  Celebrity influencers from Odisha including Padmashree Aruna Mohanty, Kuna Tripathy, noted TV personality, Kalpana Dash, first woman mountaineer from Odisha and Dutee Chand, champion sprinter_ contributed their time pro bono with short videos of  their messages  posted drawing greater attention to the campaign.  Celebrities who joined the online campaign included Sona Mohapatra, noted singer, Sudarshan Patnaik, noted sand artist and Nilab Madhav Panda, film producer.