INDIA MEN’S FUTURE TOURS PROGRAMME 2018-2023 RELEASED

The International Cricket Council, on behalf of its Members, today released the men’s Future Tours Programme (FTP) from 2018-2023. The FTP, which is available here, provides clarity and certainty around all bilateral international fixtures and incorporates all three formats of the game.

 

The result of a significant collective effort from the Members, with the support of the ICC, the FTP focuses on bringing more context to bilateral cricket. A World Test Championship has been created along with a 13-team men’s ODI league that will act as a qualification pathway for the ICC Cricket World Cup.

 

Nine top-ranked sides will participate in the inaugural edition of the World Test Championship, which will run from 15 July 2019 to 30 April 2021. The sides will play six series in the two-year cycle on a home and away basis against opponents they have mutually selected. The two top-ranked sides will then progress to the June 2021 final to decide the World Test champions.

 

In addition, the 12 Test playing nations and the Netherlands, will participate in the 13-team ODI League, which will run from 1 May 2020 to 31 March 2022 and all the sides will play eight series over a two-year cycle on a home and away basis against mutually agreed opponents.

 

India’s opening series in the World Test Championship is against the Windies in the Caribbean in July 2019, while their first ODI series in the league is against Sri Lanka in Sri Lanka in June 2020.

 

This league will serve as a qualification pathway for the ICC Men’s Cricket World Cup 2023. India (as host) plus the seven highest-ranked sides in the ODI league as on 31 March 2022 will qualify directly for the ICC Cricket World Cup 2023, while the bottom five sides will get a second chance to qualify through the ICC Cricket World Cup Qualifier.

 

The principles followed by Members in the creation of this men’s FTP are as follows:

 

·        Scheduling the appropriate amount of cricket in each format (home and away) for each Member;

 

·        With matches scheduled at the preferred time of year in each territory;

 

·        Inclusion of existing  series that have already been committed to commercial partners (mainly in 2019-20);

 

·        Providing optimum preparation for ICC Events by playing the same format immediately before the tournament;

 

·        Sufficient time for Members to schedule their preferred bilateral content outside of World Test Championship and ODI league;

 

·        Periods when individual Boards want to allow their national team players to be available to compete in domestic T20 leagues.

 

ICC Chief Executive David Richardson congratulated the Members for their efforts in the preparation of the men’s Future Tours Programme:

 

“The agreement of this FTP means we have clarity, certainty and most importantly context around bilateral cricket over the next five years. The World Test Championship will get underway next year with the ODI league kicking off in 2020 as part of the qualification towards the ICC Cricket World Cup 2023.

 

“Bringing context to bilateral cricket is not a new challenge, but with the release of this FTP, our Members have found a genuine solution that gives fans around the world the chance to engage regularly with international cricket that has meaning and the possibility of a global title at the end.”

 

As part of the agreed international cricket structure, the ICC Board has already approved an additional ICC World T20 in place of the ICC Champions Trophy as well as giving Twenty20 International Status to all 104 Members.

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Isuzu Motors India inaugurate a new 3S (Sales, Service & Spare) facility of ‘MohanMotor ISUZU’ in Siliguri

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Isuzu Motors India expanded its presence in the country by inaugurating a new 3S (Sales, Service & Spare) facility of ‘MohanMotor ISUZU’ in Siliguri, West Bengal. The new strategically located facility will address the growing demand for ISUZU vehicles in the North East, while enabling the company to offer seamless sales and service support to customers in the region. D-MAX V-Cross, India’s first Adventure Utility Vehicle, mu-X – full-size, 7 seater  Sports Utility Vehicle (SUV), D-MAX S-CAB – 5-seater ‘Smart’ Commercial Pick-up and D-MAX Regular Cab commercial pick-up models were launched in the city marking the occasion.

The new facility in Siliguri becomes the second outlet of MohanMotor ISUZU after Kolkata, which has been selling these vehicles for nearly 2 years. MohanMotor is known for its customer-centric approach and is fully equipped to serve the customers in Siliguri and nearby districts.

Speaking on the occasion, Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India, said, “Siliguri being the gateway of North East India, it is imperative for ISUZU to set its footprint here. We are witnessing increasing demand for our products in the region, especially the V-Cross that complements the lifestyle of people in the North East and S-CAB enabling local businessmen to achieve their business goals efficiently. With the new S-CAB ‘Hi-Ride’ variant, we are quite confident of offering the right product to those discerning customers. I am delighted to be associated with MohanMotor as they are committed to customer satisfaction.”

Mr. Gaurav Bajaj, Director, MohanMotor ISUZU, said, “We are extremely excited to open our new facility for ISUZU here in Siliguri. ISUZU vehicles are engineered to meet every customer needs adequately and I am confident of extending uncompromised sales and service support in the region as well. We will maintain our focus on high customer satisfaction and provide a high quality of sales and service experience to our customers in the city.”

The new 3S (Sales, Service & Spare) facility in Siliguri has been designed and built according to ISUZU Dealership Standards and is strategically located so as to provide a convenient access to the visitors and customers. The dealership employees have been trained under the supervision of ISUZU personnel and will provide a quality customer experience. The showroom is designed to promote the ‘spirit of lifestyle & adventure’ in the region.

Vivel Celebrates Freedom of Choice

 ITC’s leading personal care brand, Vivel unveils its new impactful TVC integrating the brand’s philosophy of Ab Samjhauta Nahin. Vivel believes that being empowered is about having the freedom to make a choice. A choice to be yourself, the way you think, behave or even dress.

The new Aloe Vera Soap TVC tells a story of one such choice. A lot of women feel the pressure to behave or dress like men in order to be successful and accepted in work places as equals. The 30 second story encourages women to retain their softness and empathy while being assertive. She rather believes that softness is not her weakness instead her identity and henceforth strength.

The TVC features veteran TV actor Supriya Pilgaonkar and her daughter Shriya Pilgaonkar. The narrative opens with Shriya Pilgaonkar being depicted as the daughter, who is confident of her choices and expresses it in her soft yet assertive way irrespective of circumstances or individuals. She believes in her strengths and is unwilling to dress like men just to fit in.

The TVC introduces a fresh and a more meaningful understanding of confidence that is aimed to make a positive and an emotional connection, and resonates with the product promise of softness in Vivel Aloe Vera soap. The TVC showcases the strength of identity in a woman’s inherent values.

“We are thrilled to have partnered with ITC to bring alive a campaign that is creating a platform for the brand to engage with its consumers in a much more authentic and deeper level. The campaign celebrates the power of choice and highlights the idea, ‘Softness is not my weakness but my identity.’ And it does so by staying positive and inclusive in its approach celebrating the softer side of womanhood.” Ajay Menon, Brand David.

Genesis Burson-Marsteller Wins Big at the PR Asia Awards 2018 in Hongkong

Genesis Burson-Marsteller, a public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, proved its commitment towards pushing boundaries by winningsevenawards at the prestigious PR Asia Awards 2018 held in Hong Kong on June 13.Genesis Burson-Marsteller, which is now part of Burson Cohn & Wolfe, formed by the February 2018 merger of Burson-Marsteller and Cohn & Wolfe, also won the coveted South Asia PR Campaign of the Year for its campaign for the Mumbai Metro Rail Corporation (MMRC)

 

Congratulating the team on the win, Ms. Ashwini Bhide, Managing Director, MMRCL, said, “We are delighted to have won one of the most prestigious awards in Asia. #MumbaiLifeLine3 was conceptualised to manage Mumbai’s traffic congestion issues and reduce the carbon footprint of the dream city of India. By introducing this campaign, we not only reached out to 5 million hearts of Mumbai but also managed to find a balance between sentiments and rationale. We truly believe, once commissioned, Mumbai Metro Line 3 will be the greenest mass rapid transit system focused on offering a better tomorrow.

 

Elated at the win, Rajat Uppal, National Marketing Head, 93.5 RED FM, said, “As a radio station, we have always strived to support causes which directly affect citizens and provoke mindsets with a social message. We strongly believe in the fact that radio is a powerful medium to reach out to the masses. Thus playing an important role in bringing about a change. Through ‘Mumbai Khadde Mein’ we are proud to say that we successfully created an impact in the city of Mumbai. Being known as a bold and provocative entertainer, we firmly believe that this initiative was indeed Bajaate Raho. This campaign was backed entirely by PR and to win this award is an honour.

 

Jaideep Gokhale, Marketing Communications Director, Region South Asia, East Asia & Oceania at Tetra Pak, said, “We are delighted to have won one of the most coveted awards in Asia, and that too in two categories. For us, Cartons Le Aao, Classroom Banao wasn’t a marketing campaign. It was an extension of 15 years of our work to build the used carton recycling ecosystem from ground zero. It helped us move closer to bringing about a behavioural change leading to more carton collection, repurposed into school desks to build better learning environment for lesser privileged children. And we are very happy that our efforts have been recognised at the PRWeek Asia Awards. Genesis Burson-Marsteller has been an integral part of this journey, and it has been a great experience partnering with them. We would like to thank the jury for recognising our initiative and also congratulate all the other winners for their efforts.”

 

Prathyusha Agarwal, Chief Marketing Officer, ZEEL,said,Zee TV’s fresh articulation of its core brand philosophy – Aaj Likhenge Kal inspired our viewers, the great Indian middle class to draw from their inner strength and take charge of their destinies to achieve the extraordinary found an instant connect with India. The extensive integrated campaign we rolled out to communicate this philosophy was strong viewer understanding and insight-led. We are glad that not only did this deliver brand impact and reach but touched hearts with memorable creatives that will linger on in the public mind-space for years to come. We are humbled and happy that Aaj Likhenge Kal’s PR campaign has been the highest delivering campaign in the Hindi general entertainment channels space. Overall, this initiative which cut across functional boundaries has also helped us revive and strengthen Zee TV’s bond with the audience across the country through both content and communication. The positive growth on all brand perception parameters – Top of mind recall, spontaneous awareness, consideration and most preferred channel scores (Source: Kantar Milwardbrown Study – Sept. – Oct. 17) and channel’s resurrection and consistency in maintaining leadership position amongst Hindi entertainment channels post the brand refresh stands testimony to the campaign’s success .”

 

Prema Sagar, Vice Chair, Burson-Marsteller, Asia Pacific & Principal/Founder, Genesis Burson-Marstellersaid, “Consistent focus on creating integrated, idea-driven and result-oriented campaigns and a firm-wide commitment towards pushing boundaries has really proved to be the winning mantra for us. But more than that, it is the trust and the partnership with share with our clients that these awards bear testimony to. Our wins at the PR Asia Awardsrecognise the passion and hard work put in by the teams bear fruit.”

 

The PR Asia Awards are unique in their efforts to shine a spotlight on communicators and agencies and their work in the Asia-Pacific region as they define cutting-edge thinking and drive the public relations and communications industry forward. The Genesis Burson-Marstellerwins at PR Asia come on the back of its success last month at the PRWeek Global Awards wins in the Healthcare category and Best Campaign – Asia-Pacific for the Back to Work campaign for Medela.

MyGlamm & Lisa Haydon launched a campaign urging Indian women to end eve-teasing

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MyGlamm & Lisa Haydon have launched a campaign urging Indian women to end eve-teasing by communicating their confidence by Turning On Their Eyes. Our eyes are a powerful tool for communicating. This campaign urges women to stand their ground, glaring back every time they receive an unwanted stare from a man. The campaign celebrates the modern woman of today and spotlights the challenges faced by women in the country with regard to Eve teasing and sexual harassment, urging them to glare back, and battle the perceptions and misconceptions laid down in our country.

To help spread this message, MyGlamm is donating every time there is a unique share of this message up to INR 1 Crore to Give India and the Magic Bus India Foundation.Additionally, MyGlamm will also donate with the purchase of every MyGlamm eye make-up products.

The #TurnOnYourEyes Campaign is pioneered for the purpose of women’s safety, and aspires to create awareness about the euphemisms that exist within the social and cultural spheres in India, by requesting fellow citizens to reach out to the masses through social media to spread the message and create sentience, to help remain in the nation’s consciousness.

Supporting the cause Celebrity Lisa Haydon states, “This is a cause I can relate with as I have experienced this and see women experience this around me every day. It’s time we stood our ground with confidence, feeling no shame..”

The project also explores the experiences of gender norms, while encouraging and empowering women to voice their concerns and incidents, to work towards a rewarding solution and a lasting change. Diving in at a pivotal moment for women’s rights in India, MyGlamm aspires women to regain their confidence, inspire others who have experienced or witnessed harassment to come forward, to look back and then seek justice.

Malaika Mahtaney, CMO, MyGlamm says, “The unwanted male gaze is the first step in what eventually leads to eve-teasing and sexual harassment. We at MyGlamm are launching the #TurnOnYourEyes campaign to empower women and eradicate the problem at the root. To help make this message viral and to make a difference, MyGlamm is delighted to partner with Magic Bus and Give India and donate up to Rs 1 crore to their cause”.

While Magic Bus will utilize the donation to focus on getting more girls to complete their secondary education, choose a career and overcome the threats of child marriage, Give India will utilize the donation towards their Violence Against Women campaign.

Speaking about the association, Jayant Rastogi, CEO, Magic Bus India says, We’re proud to partner with MyGlamm for the #TurnYourEyesCampaign. Magic Bus stands for ensuring equal participation and opportunities for young girls in education, public spaces, and jobs. This association will help us connect to a larger audience about the need to promote gender equality.

Fighting violence against women is a long, hard battle. We are focused on helping the survivors of violence rebuild their lives, and have partnered with the best NGOs in this space to further this cause. The partnership with MyGlamm is an opportunity to amplify awareness, and to help people convert their outrage into meaningful action.” Says Arjun Kolady, GiveIndia.

MyGlamm and Lisa Haydon along with Magic Bus India Foundation and Give India invite you to alter this momentum into action that every woman in India, irrespective of their age, social or economic background, Can Look Back Too!

Do Mobile announces the launch of S2

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Do Mobile announced the introduction of its Smartphone S2. A startling phone glutted with sophisticated features and applications to redefine your style and socialization.

Capturing every detail vibrantly, Rear 5.0 MP AF camera embedded with flash instantly adds a coin of beauty to every capture and the 2MP Front Selfie Camera benevolences advanced picture quality paired along the high-performance 5MP Auto Focus Rear Camera.

Power packed in 5inch Display, S2 takes end to end rich viewing experience that brings your imagination to life. Powered by 1.3 GHz Quad-Core Processor, the Smartphone delivers blazing super-fast performance for an absolutely unparalleled interface teamed up with 1GB RAM and 8GB ROM (expandable to 32 GB), providing you an edge and smooth functioning. Also, it’s video recording facility, both at the front and back, shall record your memories intact.

Speaking on the occasion, Mr. Sandeep Mehra, Sales Head India, DO Mobile said, “We always aims at bringing the finest products respect to every walk of every increasing technology at potent prices.  Taking into account of all these wonderful features and specifications loaded in this Smartphone, S2, especially at such affordable price point, certainly hikes to the first choice in budget-buy of every customer”.

S2 runs on the latest Android 7.0 operating system that allows you to multitask and operate smoothly. The phone supports 4G VOLTE allowing the users to enjoy high-speed browsing, downloading, streaming and video calling experience. Now explore unlimited websites, apps, games & everything in 4G.

Watch movies, text or call without interruption, the powerful 3000mAh Li-ion Battery remains super-charged goes on and on and on. The Dual SIM Phone allows smart connectivity options which include Bluetooth, USB Tethering, GPS, Wi-Fi, Hotspot, FM Radio, MP3 Players, Gravity sensor, Proximity sensor etc.

In shades of Silver & Gold, the product is available at MOP of Rs.3990 with leading retail stores across India.

We request all to donate blood freely says Pritika Singh

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On the occasion of World Blood Donation Day, Pritika Singh, Director Planning and Strategy Prayag Hospital and Research Centre Noida said, “We request all to donate blood freely since what seems like an insignificant act could contribute in saving more than millions of lives and bring a smile on the faces of numerous blood receivers.  Across the world, and particularly in India, there is always a scarcity of all types of blood and there is also an urgent need to ensure that donors of rare blood group are readily available to donate blood. The need of blood transfusion is crucial and is always in demand anywhere in the world. A single contribution is a small act of humanity that goes a long way to help save lives. My humble request everyone is to go out, and do the needful, now!